Seems like the juicero for screwdrivers... over-engineered tool that without the "LTT" branding could probably sink in the stores. Personally i like my tools rugged, kinda like Klein does it because "on the job" i tend to thrown them away either on purpose or by accident, this tool looks fragile, if little margins stuck the ratchet mechanism i can not wait what is going to happen when it suddenly falls from the 2nd f…
> Seems like the juicero for screwdrivers... over-engineered tool that without the "LTT" branding could probably sink in the stores. I haven't used one so I don't know how durable they are, but I got the opposite impression. The juicero served no purpose. If you don't need a multi-purpose screwdriver that's one thing, but it does have plenty of use-cases and there are a lot of competitors which they showed so they ar…
Snap On builds "fine" tools and sells them for premium prices because their brand has a lot of mind share among the customers. Kitchenaid does the same thing.
These people don't a long established brand to power their money printer so they instead turn to marketing. If you want to market an expensive screwdriver to the kind of people who buy them hyping up the manufacturing process is a great way to go about it.