YouTube's advertising strategy is pushing me to get rid of my SmartTV, or at least find a 3rd Party solution to completely block the ads. I was completely fine with one or two 6 second ads randomly playing before a video, or during a lengthy video. Then they added 14 second ads, which was very annoying, but bearable since it's about the same length as the two short ads.
But now they're advertising even if I simply open the app. Furthermore, they're "hiding" 14 second ads behind the shorter 6 seconds. I've even seen 41 minute advertising content. I'm guess they're banking on users leaving the app on "autoplay" to dupe advertisers into thinking that people actually consume this trash.
These days I just cancel every ad out of principle until the video plays. This takes on average 6-7 attempts. But now more often than not I just quit the app completely. So they are depriving their own content creators of views. And then they have the gall to present surveys asking what my advertising experience has been like...