People like sitting higher up, or do not like being seated lower, or so much lower, than others.
It might also be safer to be in a higher up car in the event of a collision.
Pretty much all the families I know with young kids and toddlers has a full size SUV. Every time I ask why they did not get a minivan such as Odyssey or Sienna, every response is they like SUVs and do not want to sit lower in the minivan. Even though the minivan has better fuel economy, seats more people with more legroom, and has more cargo space, the answer is still SUV is cooler than minivans.
I even see families who live with elderly parents prefer to drive two SUVs (or 1 SUV and 1 pickup truck) somewhere with 3 to 4 people in each, rather than have one minivan to be able to transport all 7 or 8 at the same time. And these same families growing up went everywhere in minivans because it was the most economic way, but now that they can afford SUVs, that is what they choose to use.