Live data from Hacker News

The splash page that drove up conversion by 300%

ravn.com

21–30 of 32 posts

Re: The splash page that drove up conversion by 300%

#21

I'm running on a 12-core machine with a high-end GPU on the latest version of Chrome and the parallax scrolling is _still_ hitching. Just sayin'. :)

any number of cores more than 1 is only relevant for parallel code (or multiple concurrent apps). Which, for this page, is probably not the case.

Re: The splash page that drove up conversion by 300%

#23
post #3

Hi, I'm one of the creators of the landing page. We thought traditional beta signup pages were boring (ie. Launchrock style) so we added a "Ravn Hunt" game to our landing page. Our landing page was pretty traditional beforehand, but after the game, user conversion went up as people became more engaged, and kept playing for the invite code. It also helps that we invite the top 10 users who achieve the highest score ev…

just to provide even more context. In our previous system, you entered your email to be in our beta queue. You could enter 3 of your friends' emails to move up the queue. Pretty standard stuff. We didn't think much of it.

In our last HN post, a reader named zem had commented that they didn't like the 3-invite system. http://news.ycombinator.com/item?id=3194012 (click parent to see the original post). As i mentioned earlier, we saw it as pretty standard practice and hadn't given it an extra thought when we implemented it, but the comment sparked the question, how could we make beta invites more engaging when just about every other company out there is doing the same thing.

Re: The splash page that drove up conversion by 300%

#25

Earlier quoted context omitted.

you're right. honestly we didn't try at all to make it difficult to hack. figured that no matter what we did, anyone with decent skills should be able to hack it. after all you can see all the source code! (like jerry said in another comment, we're not a gaming company after all - it was just a fun little experiment) - excites me that it piqued people's interest enough to go poke around in the source code though! :)

The best way to prevent any sort of manipulation is a combination of two things: have a "maximum conceivable score" and regulate the scoring server side. Every time a "round" ends (ducks on the screen) send the data to the server, compare the score relative to the previous score and if it's ridiculous (eg: the max score they could get is 500 and it's 10,000) you dump the session for being fake. The obvious flaw with…

Also need to rate limit this, so you don't have someone playing an infinite number of rounds over 5 minutes.

Re: The splash page that drove up conversion by 300%

#26
post #21

I'm running on a 12-core machine with a high-end GPU on the latest version of Chrome and the parallax scrolling is _still_ hitching. Just sayin'. :)

any number of cores more than 1 is only relevant for parallel code (or multiple concurrent apps). Which, for this page, is probably not the case.

> (or multiple concurrent apps)

I'm a programmer. I always have dozens of apps running. The point was, it's silly that you can't smoothly translate a few images at a mere 30 Hz with plenty of CPU power to spare.

Re: The splash page that drove up conversion by 300%

#27
post #4

Earlier quoted context omitted.

You could just have the game ask to enter your email address if you want to save your scores.

you're totally right... feel really stupid that we didn't do it that way in the first place!

Nah, don't feel stupid. I've just been thinking about stuff like this, where basically you can let people get going anonymously, because in some instances people are going to want to save something. it just may turn out that scores on your game is one of them, so just like entering in one's initials in the arcade, you can ask for email.

Re: The splash page that drove up conversion by 300%

#28
post #4
post #3

Hi, I'm one of the creators of the landing page. We thought traditional beta signup pages were boring (ie. Launchrock style) so we added a "Ravn Hunt" game to our landing page. Our landing page was pretty traditional beforehand, but after the game, user conversion went up as people became more engaged, and kept playing for the invite code. It also helps that we invite the top 10 users who achieve the highest score ev…

You could just have the game ask to enter your email address if you want to save your scores.

For what it's worth, I've been involved in A/B testing this exact thing to hundreds of thousands of new casual game users. You might be surprised. I would highly recommend the OP test this theory. :)

Re: The splash page that drove up conversion by 300%

#29
post #8
post #7

I had top score until someone got a score of 100001158 (mine being 3385. You may need to take extra measures to ensure the scores are valid and from the game.

Lol, if you're able to hack the score, please send your resume to hiring@ravn.com

theGame.score = 9001;

Re: The splash page that drove up conversion by 300%

#30
post #6

My coworkers are wondering why you're encouraging potential users to shoot your mascot/namesake, but my coworkers are nitpickers. That was fun! If you do: $('div.ducks').mousedown(); in the developer console it's pretty hilarious.

All the high scores are based on this now, except for one person who probably modified the JS for the scoring system.
Post reply on HN