The splash page that drove up conversion by 300%
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Re: The splash page that drove up conversion by 300%
#2What was it before? How did you test the change? What can anyone learn from this?
Re: The splash page that drove up conversion by 300%
#3Hi, I'm one of the creators of the landing page. We thought traditional beta signup pages were boring (ie. Launchrock style) so we added a "Ravn Hunt" game to our landing page. Our landing page was pretty traditional beforehand, but after the game, user conversion went up as people became more engaged, and kept playing for the invite code.
It also helps that we invite the top 10 users who achieve the highest score everyday so that people have a goal to reach to get the invite. And of course, the Facebook share button helps with spreading the word.
---edit---
Here's a pic of our old landing page http://i.imgur.com/ZhURi.png
It was pretty straight forward, full size image in the background with a simple Request Invitation button in the middle. Hope that helps.
Re: The splash page that drove up conversion by 300%
#4Hi, I'm one of the creators of the landing page. We thought traditional beta signup pages were boring (ie. Launchrock style) so we added a "Ravn Hunt" game to our landing page. Our landing page was pretty traditional beforehand, but after the game, user conversion went up as people became more engaged, and kept playing for the invite code. It also helps that we invite the top 10 users who achieve the highest score ev…
You could just have the game ask to enter your email address if you want to save your scores.
Re: The splash page that drove up conversion by 300%
#5What was it before? How did you test the change? What can anyone learn from this?
My thoughts as well. Without any context, this is pointless.
Re: The splash page that drove up conversion by 300%
#6My coworkers are wondering why you're encouraging potential users to shoot your mascot/namesake, but my coworkers are nitpickers. That was fun!
If you do: $('div.ducks').mousedown(); in the developer console it's pretty hilarious.
Re: The splash page that drove up conversion by 300%
#7I had top score until someone got a score of 100001158 (mine being 3385. You may need to take extra measures to ensure the scores are valid and from the game.
Re: The splash page that drove up conversion by 300%
#8I had top score until someone got a score of 100001158 (mine being 3385. You may need to take extra measures to ensure the scores are valid and from the game.
Lol, if you're able to hack the score, please send your resume to hiring@ravn.com
Re: The splash page that drove up conversion by 300%
#9you should obfuscate that js ;)
Re: The splash page that drove up conversion by 300%
#10you should obfuscate that js ;)
haha good call - but i know that wouldn't stop you either! (sorry, i adjusted your score down...)