I’m fascinated by how much this is exactly like working with a human artist who doesn’t really understand the domain that you are wanting to represent with an image. Iterate, iterate, iterate. It seems like the most valuable thing this could do is get some of that early exploration out of the way faster and easier than a human can do it, get to two or three concepts that feel like they’re in the neighborhood, and the…
Yeah, my first thought was "Ok, but you are going to need to involve a graphical artist to actually really make use of that logo". Like you probably want a vector version and you definitely need simplified versions for smaller sizes but then I stopped and realized how amazing this actually is. It "saved" (I know, it cost $30 but that's a steal for something like this) all the time and money you would have paid for it…
People are already doing by combining DALL-E 2 with gfpgan for face restoration. So there may be a role in understanding how to combine these tools effectively.