Earlier quoted context omitted.
Except that, in this case, chip shortages and a supply-chain crisis mean that supply won't increase.
Then the market is acting rationally and allocating limited goods to the highest bidder. Prices would go down if the population stopped purchasing at the given prices. But all it takes is one person to buy at a price just above yours to keep you out of the market.
You could just as easily claim that industry consolidation is "rational" because it the people making the deals make a lot of money, but the overall effect is often bad for society.