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I used DALL·E 2 to generate a logo

jacobmartins.com

231–240 of 386 posts

Re: I used DALL·E 2 to generate a logo

#231

I’m fascinated by how much this is exactly like working with a human artist who doesn’t really understand the domain that you are wanting to represent with an image. Iterate, iterate, iterate. It seems like the most valuable thing this could do is get some of that early exploration out of the way faster and easier than a human can do it, get to two or three concepts that feel like they’re in the neighborhood, and the…

Yeah, my first thought was "Ok, but you are going to need to involve a graphical artist to actually really make use of that logo". Like you probably want a vector version and you definitely need simplified versions for smaller sizes but then I stopped and realized how amazing this actually is. It "saved" (I know, it cost $30 but that's a steal for something like this) all the time and money you would have paid for it…

Nice ideas, great enthusiasm.

I think your art/design/craft is pretty good. Some people use pencils, some use Adobe products, you have gone out there and tried the new Dall-E medium.

Glad you thought out the usage, I am sure that when the novelty wears off that you will have that neat-as-octocat logo sorted out.

I appreciate that you appreciate the value that highly skilled designers bring to a product with their visual expertise.

However, I would like to see you A/B test the Dall E logo versus the winning designer logo. You could show odd IP addresses one logo and even addresses the other.

I think the designer would edge the robot for what you need (a logo), however, the proof is in the pudding and conversion rate.

Re: I used DALL·E 2 to generate a logo

#232

Earlier quoted context omitted.

Agreed. At the end of the article I also described a bit how I would see the evolution of such a tool, and it looks like we're thinking very similarly. --- Though I think the real breakthrough will come when Dall-e gets 10-100x cheaper (and faster). I would then envision the following process of working with it (which is really just an optimization on top of what I’ve been doing now): 1. You write a phrase. 2. You ar…

I see this happening in all areas. Everything would be prompt-driven. Do you like this? What about this? You simply nod or reject the solutions that you don't want. Pretty soon somebody's expertise and experience is not going to be enough to continue paying them what they used to get before this magic blackbox appeared. One day enterprises will realize they can just outsource that expert who's been reduced to simply…

Doctors are very vulnerable. Most of dermatology is simple pattern recognition. I can easily see AI lawyers beating human lawyers in litigation, too. An AI lawyer will have read every single case and know the outcomes, and can fine tune arguments for specific parameters like which judge etc.

Re: I used DALL·E 2 to generate a logo

#233
post #79

Not sure if this will be considered off topic, my apologies if so. The article says that octopi is the plural of octopus, but it's actually octopuses. Octopus is originally Greek, not Latin and thus does not get the Latin plural -i, but instead would get the Greek plural -odes. Since it ends in a way English can deal with, the commonly accepted usage is octopuses (English) over octopodes (Greek) with octopi being the…

Oxford & Merriam-Webster list both plurals and the author calls out that octopi is "the quite beautiful plural form of 'octopus' " which could be interpreted as "while there are multiple correct plurals of octopus, octopi is the beautiful one." While “octopi” has become popular in modern usage, it’s wrong. I would argue that it used to be wrong, but language, unlike physics and code, is what the majority say it is. I…

I'd be interested in knowing what that documentary is called if you remember.

Re: I used DALL·E 2 to generate a logo

#234
post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

So what you are saying, the ai hasn't yet grown up to be boring, clean, simple adult like the western scandavian school.

Re: I used DALL·E 2 to generate a logo

#235

Earlier quoted context omitted.

I much prefer octopodes over octopuses (which sounds dirty, somehow). Agree that octopi is an abomination.

My brain always want to pronounce that as “oct-AH-poh-deez” like some Greek hero from the Odyssey.

That's the correct pronunciation.

Re: I used DALL·E 2 to generate a logo

#236

When AI reaches the point where we can talk to a system like DALL.E in real time and work with it to solve a problem, it's game over. Art will become a commodity. Human art and ai art will be indistinguishable, "artists" will become as common as "photographers" since the inception of digital photography and social media. Movie and TV scripts will be iterative with a creative director and AI working together. Animatio…

>will become as common as "photographers" There were still ~60% as many employed photographers in 2021 than in 2000 with higher real wages (data from BLS - https://www.bls.gov/oes/current/oes_nat.htm ). For camera operators, the employment is flat, again with rising real wages. >imagine paired programming with natural language interacting with an AI Mostly it will get in the way. AI "programmers" are only good if the…

> Mostly it will get in the way.

This is simply not true. I use GitHub Copilot and it's already made me faster and shows me ideas I would not have thought of myself. And that's just Copilot. When you can talk to an interface and say "I want to update the vote count by one when I click this button" I think you'll change your mind. The AI will know the entire codebase inside out, it will know the intention of all the code, all the data models, know how users use the application intimately, be aware of problems instantly, able to run hotfixes without user intervention. Got a slow query? No problem, here is some SQL that follows all the business rules and is 10x more efficient. And that's just a start. Every single aspect of software development from management, engineering, and marketing will all be transformed.

As for photographers I have 99% more friends and family pumping out thousands of high quality photographs than I did in 2000. Go look at all the professional looking shows made by regular folk on YouTube. To deny that camera phones transformed photography seems silly.

Regular folk have access to drones to do wild tracking shots in 4k that were only possible with helicopters and huge cameras 20 years ago.

The future is here, it's happening all around us so rapidly we have a hard time keeping up with how dramatic the changes are.

Re: I used DALL·E 2 to generate a logo

#237

Earlier quoted context omitted.

Agreed. At the end of the article I also described a bit how I would see the evolution of such a tool, and it looks like we're thinking very similarly. --- Though I think the real breakthrough will come when Dall-e gets 10-100x cheaper (and faster). I would then envision the following process of working with it (which is really just an optimization on top of what I’ve been doing now): 1. You write a phrase. 2. You ar…

Given the stochastic way it works I wonder how the randomness is seeded for a certain phrase. In other words, if another person needed a logo and used the same phrase how long on average until they get a duplicate of your image?

The model starts from 64x64 8bit RGB image of noise (random pixels) so technically 1 in 3_145_728 (64x64x256x3) but most will probably be very close to each other as the color difference won't be that much. The image is then further upsampled by two other models which will change some details, but shouldn't affect the general composition of an image.

Re: I used DALL·E 2 to generate a logo

#238

Earlier quoted context omitted.

Agreed. At the end of the article I also described a bit how I would see the evolution of such a tool, and it looks like we're thinking very similarly. --- Though I think the real breakthrough will come when Dall-e gets 10-100x cheaper (and faster). I would then envision the following process of working with it (which is really just an optimization on top of what I’ve been doing now): 1. You write a phrase. 2. You ar…

I see this happening in all areas. Everything would be prompt-driven. Do you like this? What about this? You simply nod or reject the solutions that you don't want. Pretty soon somebody's expertise and experience is not going to be enough to continue paying them what they used to get before this magic blackbox appeared. One day enterprises will realize they can just outsource that expert who's been reduced to simply…

> Everything would be prompt-driven.

Just like in Star Trek. They really knew what the end goal was didn't they.

> enterprises will realize they can just outsource that expert who's been reduced to simply typing prompts and nodding yes or no

Tbf a program averaging the market for a fact gives better returns than most of the financial industry, yet they still exist. Even if we can automate something doesn't mean we will, usually for pointless emotional reasons.

But on the other hand it's hard to say if in a 100 years humans will still be employable in any practical capacity for literally anything.

Re: I used DALL·E 2 to generate a logo

#240

I’m fascinated by how much this is exactly like working with a human artist who doesn’t really understand the domain that you are wanting to represent with an image. Iterate, iterate, iterate. It seems like the most valuable thing this could do is get some of that early exploration out of the way faster and easier than a human can do it, get to two or three concepts that feel like they’re in the neighborhood, and the…

Yeah, my first thought was "Ok, but you are going to need to involve a graphical artist to actually really make use of that logo". Like you probably want a vector version and you definitely need simplified versions for smaller sizes but then I stopped and realized how amazing this actually is. It "saved" (I know, it cost $30 but that's a steal for something like this) all the time and money you would have paid for it…

Honestly though the hard part is the actual design which is already done here. Learning to vectorize a raster is something that can be done in a weekend with Inkscape, there's no reason to involve an actual graphics designer with this anymore.
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