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I used DALL·E 2 to generate a logo

jacobmartins.com

141–150 of 386 posts

Re: I used DALL·E 2 to generate a logo

#141
post #79

Not sure if this will be considered off topic, my apologies if so. The article says that octopi is the plural of octopus, but it's actually octopuses. Octopus is originally Greek, not Latin and thus does not get the Latin plural -i, but instead would get the Greek plural -odes. Since it ends in a way English can deal with, the commonly accepted usage is octopuses (English) over octopodes (Greek) with octopi being the…

This is definitely off topic: I really dislike the latin plural rule, that some misguided but powerful people decided on centuries ago. "Indexes" is much more natural English than "indices", and we should, when possible, use those those forms.

Somehow I recall being told that indexes is the correct plural of the section at the end of a book, and indices is correct for subscripted things in maths and therefore programming.

I don't think a particularly convincing reason was advanced other then "technical things are more Latin-adjacent".

Re: I used DALL·E 2 to generate a logo

#142

My friend asked me to create a logo using Dall-E for a pizza business called "Jared's pizza." I tried several different prompts but it kept outputting logos with the word "Jizza." It doesn't do too well with text from my experience, but it could have been the prompt. https://labs.openai.com/s/z1PVd5v6td9PsiY20Y5GdxDf | https://labs.openai.com/s/yxX49BjX07BztYgMjm49iXKc

Jizza sounds really tasty, maybe dall e is onto something.

Jizz-a does not sound tasty to me, but your preferences might vary.

Re: I used DALL·E 2 to generate a logo

#143

Earlier quoted context omitted.

If you can have humans sort the generated images into "good quality" and "bad quality", you can just keep iterating. Our subjective ratings is another score to optimize for.

Doesn't the sample size for this have to be very large for it to make a difference? Genuine question.

Sure, but there are millions of people on the DALLE waitlist, who would happily rate the output for better performance / more credits. The famous ImageNet data set only has 1.2M images.

Re: I used DALL·E 2 to generate a logo

#144
post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT...

Those iterations suck. I'm not worried for my colleagues and I.

That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good graphic design.

For one thing, that final logo can't scale. For another, the colors lack nuance & harmony. The logo is more like a children's book illustration, and not something that is simple, bold, smart, and can be plastered on any and all mediums.

Just my 2 cents.

I bet in another 10-15 years, though, things might get a bit dicier for fellow graphic designers/ artists/ illustrators, though, as all this tech gets more advanced.

Re: I used DALL·E 2 to generate a logo

#145

Earlier quoted context omitted.

Agreed. At the end of the article I also described a bit how I would see the evolution of such a tool, and it looks like we're thinking very similarly. --- Though I think the real breakthrough will come when Dall-e gets 10-100x cheaper (and faster). I would then envision the following process of working with it (which is really just an optimization on top of what I’ve been doing now): 1. You write a phrase. 2. You ar…

I see this happening in all areas. Everything would be prompt-driven. Do you like this? What about this? You simply nod or reject the solutions that you don't want. Pretty soon somebody's expertise and experience is not going to be enough to continue paying them what they used to get before this magic blackbox appeared. One day enterprises will realize they can just outsource that expert who's been reduced to simply…

You don’t need nodding or really any conscious reaction I think. It should be possible to have some camera directed at face hooked up to another AI that catches slight changes in pupil dilation or other changes imperceptible to naked eye and registers when something looks interesting to the user. You can then quickly show a stream of variations and pick the tagged ones and use them to improve the guesses. I imagine something like this might one day become a preferred way of interacting with computers/AI.

Re: I used DALL·E 2 to generate a logo

#146
post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

DALL-E2 and similar are unbundlings: the best artists synergize 1) technical ability with 2) good taste. 1 is the ability to climb a hill and 2 informs the direction of "up", and both take years to develop well.

What's really interesting about this class of AIs is that they unbundle the two and you can play with them independently for the first time.

Re: I used DALL·E 2 to generate a logo

#147
post #83

This blog post proves that Dall-E 2 will not make human taste and design ability obsolete. The final image he ended up with is a lot uglier and more complicated than most of the intermediate steps. I think generative art AIs will have a similar effect on design as compilers have on software development, and will not put artists out of a job.

If you can have humans sort the generated images into "good quality" and "bad quality", you can just keep iterating. Our subjective ratings is another score to optimize for.

Moreover, the current Dalle UI already does that.

When you run a phrase, you get four images. Those images will stay in your history, but the ones you like you will save with the "save" button, so that they're in your private collection.

With this, you already have a great feedback system: saved - good, not saved - bad.

Re: I used DALL·E 2 to generate a logo

#148

I’m fascinated by how much this is exactly like working with a human artist who doesn’t really understand the domain that you are wanting to represent with an image. Iterate, iterate, iterate. It seems like the most valuable thing this could do is get some of that early exploration out of the way faster and easier than a human can do it, get to two or three concepts that feel like they’re in the neighborhood, and the…

Nah, people will leave out the professional. The same wild west grab whatever you can, steal, plunder to the detriment of artists, writers etc. And when the legislation arrives it will be already too late, accidentally.

Re: I used DALL·E 2 to generate a logo

#149
Rather than using DALL-E2 to fully create the logo, I think it might be better to use it to create some examples and get the creative juices flowing, save a few examples you like, then send them to a pro and have them create a final version. But definitely a neat idea and in impressed with what's possible here.

Re: I used DALL·E 2 to generate a logo

#150
post #59

With all respect possible, you generated something that a professional will create for 20 minutes on a napkin (in the context of logo idea). Maybe your perception of "logo" needs more reference points. For example, this gallery of classics in Brand Identity will be a good starting point(use the triangles on top to navigate): https://www.joefino.com/logos_html/L01_Xpand.html There is no doubt in my mind that the next…

The real question is how soon will GPT-3(4?) replace commenters on websites like this one, and whether you will even be able to tell.

Your "real question" ultimately resolves itself because the moment the novelty wears off (and it will happen very fast), nobody will be interested in chatting with "robots".
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