Earlier quoted context omitted.
It is not a paradox but it can be irrational. When the two choices have similar utility the cost of distinguishing them is high and the benefit of making the correct choice is low. There is a crossover point where it does not matter which option you choose, putting more effort into your decision can only leave you worse off, and this article claims we tend to continue putting in the effort well past that point.
> this article claims we tend to continue putting in the effort well past that point. it's because people have the irrational belief that their thinking and reasoning more about a problem/decision makes their outcome better. I think the common symptom found in software is design analysis paralysis. A software team end up using tonnes of time fretting about design choices (often as a committee), rather than just use t…
Also some people strongly prefer action over deliberation, especially by a committee so there is also a psychological cost to the team to consider.
With software and a capable team, there can still be an illusion that decisions are cast in stone and can't be changed later, while the opposite is true.
Implementing a solution that is almost there and then making corrections can be both more satisfying and lead to very good results. This of course requires the psychological freedom an flexibility to quickly acknowledge errors in thinking and design and not holding on to "the plan" too tightly.