Reading this article, it is good that the UK COVID policy wasn't based on behavioural nudging /sarcasm. The UK COVID policy heavily relied on this and one of the unwanted side effects was scaring a certain section of the population into submission. Although that may have been effective during COVID, it made it a lot harder for that segment of society to return back to normal.
I hope this doesn't lead to weakened immunity overall in the population. If you wear a mask every time you go out into the world, that doesn't give you much of a chance to build up acquired immunity to all the other bugs that are out there. There are stories from the early 1900s of native americans coming out of the woods and joining western society. They of course have spent decades in isolation versus just two years, but that's enough for them to end up perennially sick and in poor health when they were actually integrated into western society, and eventually die young of common disease. A lack of acquired immunity is what killed Ishi: https://en.wikipedia.org/wiki/Ishi