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Hertz paid Accenture $32M for a website that never went live (2019)

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Re: Hertz paid Accenture $32M for a website that never went live (2019)

#21

Post by rexreed »

googlryas wrote: post #7
rich_sasha wrote: post #3

My main question is: who hires Accenture for this kind of job, for no less than $32m??? They would be my last point of call, literally after my mum, and maybe even after my dog. At least he's cheap.

Hertz hired a new CIO in 2015, and you can't just come in and keep the ship running in the same direction. You need new, big, flashy changes! Not just $32M, actually over $400M in changes, to prove the CIO knows what he's doing. Compare the article with the CIO's self provided description of his 3 years at Hertz(from his Linkedin): > I was hired by Hertz to integrate and optimize technology infrastructure following t…

This tells you everything you need to know about the kind of person that hires Accenture and what motivates them. Accenture will always be Accenture (and Deloitte, EY, PwC) as long as there's this CIO personality flaw of burning money doing flashy things without accomplishing much. Or in this case, anything at all.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#23

Post by osrec »

naet wrote: post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

Why anyone would pick that over a bunch of very mature open source offerings (with much larger developer communities) is beyond me.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#25

Post by tootie »

naet wrote: post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

I've done so many AEM sites for clients with more money than sense. I had to quit the agency business to get away from it. It's absolutely sensible for a big company with complex requirements to buy an off-the-shelf enterprise software package even at a substantial price tag, it's just that AEM absolutely sucks at almost everything. They sell it with the stupid Adobe Marketing Cloud saying you'll get CMS, analytics, A/B testing, ad targeting, yadda yadda in one giant package. Only they're all just a mishmash of acquisitions that don't integrate well at all and none of them are close to the best products for their task. They made for a very compelling sales pitch back in like 2013 when options were more limited and enterprise CMS was a busy space, but no one should be fooled by this in the 2020s.

Also, I can't prove this, but I am highly suspicious that Adobe and their integrators cook up a lot of these deals and get service firms like Accenture to recommend their products for a kickback. I've been stared at by their sales team asking me to help sell their products and refused. Not ever offered anything under the table but I felt like I was getting winked at.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#28

Post by windows2020 »

googlryas wrote: post #7
rich_sasha wrote: post #3

My main question is: who hires Accenture for this kind of job, for no less than $32m??? They would be my last point of call, literally after my mum, and maybe even after my dog. At least he's cheap.

Hertz hired a new CIO in 2015, and you can't just come in and keep the ship running in the same direction. You need new, big, flashy changes! Not just $32M, actually over $400M in changes, to prove the CIO knows what he's doing. Compare the article with the CIO's self provided description of his 3 years at Hertz(from his Linkedin): > I was hired by Hertz to integrate and optimize technology infrastructure following t…

I'm sure microservices and AWS and cloud were the reasons for the growth.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#29

Post by crate_barre »

osrec wrote: post #23
naet wrote: post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

Why anyone would pick that over a bunch of very mature open source offerings (with much larger developer communities) is beyond me.

No post body was provided.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#30

Post by matsemann »

naet wrote: post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

The consultancy I worked for didn't sell or promote that kind of tech, but I still got exposed to it at various clients. Seems like a top-down approach, some upper manager saw the cool tool promoted by someone and bought it, then demanding the devs use it no matter the fit.

Instead of these heavy systems, my favorite has been https://www.sanity.io/ . Headless is the way to go, when your anyways building a custom frontend.

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