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SEO tricks from Patio11

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Re: SEO tricks from Patio11

#31
post #28

> Design Matters. A lot. This is a common sense, but I have hard time reconciling patio11 saying that with an actual appearance of his projects. Preaching without practicing takes away a lot credibility from a preacher even if the advice is reasonable.

Look at his main site: http://www.kalzumeus.com/. It's quite good looking and well designed.

Re: SEO tricks from Patio11

#32
post #30
post #27

Earlier quoted context omitted.

What Rand said. #include

So you think it's worth the move to example.com/blog even if you already have an established blog.example.com?

That's been my experience. Not only will the blog's pages rank better by being on the main domain, they'll also help the rest of the site's content rank better by bolstering that location's authority.

That said, I don't want to suggest this is always true all the time or that Google/Bing never group subdomain authorities together, just that we've seen inconsistency and thus I'd recommend keeping them together.

Re: SEO tricks from Patio11

#33

Ooh, look, an on-topic location to ask Patrick questions. ;) So, about that whole "subdomain" thing, as mentioned in this article. The problem in SEO is that separate subdomains accrue separate Google scores, correct? So if I was to serve my whole site from a third-tier domain, like "www.example.com", that would be okay? Provided I were not foolish enough to also put stuff on "example.com" and "other.example.com" and…

Yes, you're totally cool to use either site.tld or www.site.tld. I'd recommend using a 301 redirect of one to the other (Google and Bing are pretty good at automatically canonicalizing these, but not perfect). The trouble comes when you segment content to subdomain.site.com. The domain authority engines assign to a root domain may not always pass to all the subdomains, so you end up with subpar rankings to what you c…

one other thing why www is good for SEO. shitty URL parsers. lets say you make a press release. there is a high chance that www.example.org gets automatically parsed into a clickable link (sometimes it's nofollow, sometime it isn't) - on the other side, there is a high chance that example.org does not get parsed into a clickable link, so you would have to write http://example.org to make sure that it get parsed into a link, which is just ugly - and - most of the PR stuff are reluctant to do.

some URL parsers have caught up to non-www domains if you have a .com domain, but try it with an .io domain. it fails most of the time.

that means there are some interesting hipness tradeoffs

  * if you have a cool .io domain
  * you should have an uncool www
on other thing about non www domains. journalists always get it wrong: whatever you do, whoever you pitch, as soon as you end up in a big and might print newspaper (that also has a website) you will see your domain with www again.

Re: SEO tricks from Patio11

#34
post #28

> Design Matters. A lot. This is a common sense, but I have hard time reconciling patio11 saying that with an actual appearance of his projects. Preaching without practicing takes away a lot credibility from a preacher even if the advice is reasonable.

Look at his main site: http://www.kalzumeus.com/ . It's quite good looking and well designed.

What about this one http://www.bingocardcreator.com/

That doesn't look that good looking to me.

Re: SEO tricks from Patio11

#35
@dikbrouwer: Was the talk recorded, if so is there a youtube link?

@patio11: could you make your presentation / slide deck available for those of us who were not fortunate enough to attend in person.

Re: SEO tricks from Patio11

#36
post #8

I agree with all these points, except with respect to Twitter. There is one case where I have seen Twitter impact SEO and that's in getting a new URL indexed fast, and in local SEO... Lots of tweets about a local-related page from people whose (legit) accounts are located in the same region seem to help for local keywords.

Yeah Twitter absolutely rocks. I recently had a post tweeted by both @AndrewWarner and @smashingmag [1] and it's now on page one for the search term "testing website" (when done on google.com.au). While the Twitter links were fresh it was page 1 on google.com, too an showing up as "news". This is a relatively new post with virtually no other inbound link juice on a site with not much other link juice and only PR of 3.

[1] http://www.decalcms.com/page/Testing_your_website_before_lau...

Re: SEO tricks from Patio11

#37
post #34

Earlier quoted context omitted.

Look at his main site: http://www.kalzumeus.com/ . It's quite good looking and well designed.

What about this one http://www.bingocardcreator.com/ That doesn't look that good looking to me.

Right, but he made that years ago. He clearly invested a lot in design for kalzumeus.com, which he made much later. If anything, this is a case for figuring out that design does matter.

Re: SEO tricks from Patio11

#39
post #34

Earlier quoted context omitted.

Look at his main site: http://www.kalzumeus.com/ . It's quite good looking and well designed.

What about this one http://www.bingocardcreator.com/ That doesn't look that good looking to me.

Fortunately, you are not Patrick's target audience. He didn't say it had to make the design community swoon; just that it has to convey professionalism and draw your intended users in. I would bet the Bingo Card Creator website accomplishes these goals just fine for his core audience of middle-aged schoolteachers.

Also, that site has not gotten a lot of attention for a while. His focus nowadays is on the much more attractive Appointment Reminder.

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