Earlier quoted context omitted.
Friends of ours have a pretty okay-ish implementation for social media for their kids. They make the kid the 'brand manager' for a pet first. The kid gets the interaction of social media and their friends, but they have to do it for their dog/cat for a year first, then they can get their own account. The kids have gotten some low level brand sponsorships for the pets, something that the other kids at school are jealo…
What does being a brand manager for a dog mean? What dog? What brand? Where does social media fit in? Who are the followers?
It's a clever solution.