Instead of trying to make the technology compete with Unreal, Godot, and custom-rolled game engines, they are gonna double down on a sea of forgettable mobile games that aren't sustainable once the whales leave.
Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
171–180 of 370 posts
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#172This seems like a click bait title to me, he "technically" uses those words, but the article seems a lot more sensible to me than inflammatory. We should definitely be thinking through sales/marketing when building games just like we do when building software. Not sure why you wouldn't be. Edit to add: This rings true even when you decide "not a priority this time", that's still thinking it through
Art is an end in itself. Not everything that takes work needs to make needs to be immediately converted into money.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#173The full quote for context: > Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots. Their CEO is certainly not calling everyone an…
The thing about a decent monetization model is that is _has_ to be thought about and structured from the very beginning.
If you are going to have a live team creating content for a game over the long term, then the game has to make money over the long term as well. If you try to hamfist that monetization model at the end, it looks like a hamfisted monetization scheme that players are _very_ attuned to.
Bad monetization design is like bad game design, it makes the game worse. Good monetization design can allow you to support your game for _decades_.
League of Legends would have died years ago if not for a monetization model that worked over the long term.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#174Earlier quoted context omitted.
I don't think the full context does him any favors. The way he talks of gamedevs that are not engaging in predatory behaviour ("beautiful and pure, brilliant people") is incredibly condescending. Like, "yes children, once you grow up you'll realize how foolish your idealism has been and you'll stuff your game full of gems you can overpay for!". These are his customers he's talking about. And later talking about "comp…
I haven't seen much of what he says in general so I don't know if he has a really antagonistic trend in his he talks. I interpreted what he said to mean "I have respect for devs who approach this for just the art, but if you don't consider monetization into your design from the beginning, you are self sabotaging your chance at business success". He just said that with less politically correct talk, which is easily ta…
How ridiculous would it be for other forms of art to have "monetization design".
A chef that styles their dishes in such a way that there clearly is a gap in the dish which should contain a nice piece of steak or something else. When you are eating the dish the waiter comes with that piece in hand and asks if you want it for a small price.
Or a painter that paints a picture with elements missing. If you want to experience the true masterpiece. Please buy these extra element and also for a small price you can have better matching colors.
How such behavior is acceptable in video games is truly baffling to me. But then again I have never bought anything using a microtransaction. I think it should be illegal to be able to ask a user to buy something when in game. You also don't get a pop up when watching a movie to please enter your credit card number to be charged $2 to watch this extra scene that was cut.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#175The full quote for context: > Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots. Their CEO is certainly not calling everyone an…
> ”And personally, I greatly prefer this sort of frank talk to run-of-the-mill generic PR speak that usually comes from CEO interviews.” There is this desire for “authenticity” in the current zeitgeist. You see it everywhere, but mostly in how the crowds love people like Trump and Elon Musk. I think this is an understandable reaction from being lied a lot by polite PR-trained people. Politicians and businesspeople mo…
Sorry to see the new generation falling for these con-artists.
My humble advice as a nobody is look at things objectively and understand that words have unintended consequences so make a conscious effort to not insult others.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#176Earlier quoted context omitted.
I don't think the full context does him any favors. The way he talks of gamedevs that are not engaging in predatory behaviour ("beautiful and pure, brilliant people") is incredibly condescending. Like, "yes children, once you grow up you'll realize how foolish your idealism has been and you'll stuff your game full of gems you can overpay for!". These are his customers he's talking about. And later talking about "comp…
Godot seems to gain popularity. Maybe it has a chance to become the choice for indies.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#177Earlier quoted context omitted.
Godot seems to gain popularity. Maybe it has a chance to become the choice for indies.
at the microsoft game hackathon thing in 2019 at their HQ in NYC, godot was pretty common choice. I think i saw it more than unreal actually (anecdotally, I don't know the actual aggregate). seems to be gaining popularity.
Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#178Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#179Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO
#180Earlier quoted context omitted.
Two minutes would be a holdover from 1980's arcade games. That's about how long you'd play on a quarter. Maybe 3 minutes.
And most of them were tuned for profit too, so it's not like this is a new concept. It does feel like a lot of the mobile and F2P monetization folks are the same ones that enjoyed profiting from arcade games and see them as being similar to slot machines (except better, because they only pay out in neurochemicals, not money!). There's been a quiet war for decades between people who want to design games as art, and pe…
Roger Sharpe [1] saved pinball by demonstrating it is a game of skill.
RE: art vs profit I think there is room for both. Games are probably the best example of that. Game designers are very much artists but they are also engineers and business people.