21–30 of 370 posts
Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative.
> Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative. The most profitable franchises have not done this. It's all timesinks, pay-to-win, and microtransactions.
It takes one to know one, I guess. Not being interrupted during gameplay by prompts to spend money or watch ads is a feature.
https://en.m.wikipedia.org/wiki/Low-background_steel
There will soon be a market for pre-microtransactions games.
Also: I used to hate on the casino industry for using the term “gaming” to euphemistically refer to gambling, but now they’re not so different so I’ll let them have that one.
FTA: ... "they tuned their compulsion loop" ... We've done it folks. We've found business models far shadier than standard issue surveillance capitalism. This whole attention economy thing is just so unbelievably gross. The only things lower on the moral totem pole these days are cryptocurrency scams and the really shady/exploitative side of the porn industry.
> Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.
Their CEO is certainly not calling everyone an idiot, just that there are some in that group of people. And personally, I greatly prefer this sort of frank talk to run-of-the-mill generic PR speak that usually comes from CEO interviews.
The next thing he says in the interview:
> I’ve been in the gaming industry longer than most anybody – getting to the grey hair and all that. It used to be the case that developers would throw their game over the wall to the publicist and sales force with literally no interaction beforehand. That model is baked into the philosophy of a lot of artforms and medium, and it’s one I am deeply respectful of; I know their dedication and care.
The full quote for context: > Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots. Their CEO is certainly not calling everyone an…
Thanks John, but I seem to have a slight idea at who the fucking idiot in the room might be, unfortunately, you're failing upwards.
This seems like a click bait title to me, he "technically" uses those words, but the article seems a lot more sensible to me than inflammatory. We should definitely be thinking through sales/marketing when building games just like we do when building software. Not sure why you wouldn't be. Edit to add: This rings true even when you decide "not a priority this time", that's still thinking it through
Or, you know, invested in building games where people retrospectively assess their time spent with the game as enriching rather than exploitative.