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Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

pocketgamer.biz

161–170 of 370 posts

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#161
post #63

I think he's probably right, in context. And I also think this is increasingly why I just don't play new games anymore. I like the output of those clay-carver idiots, and don't like product from savvy businessgamers. Cash extraction machines aren't fun. When I want an escapist experience, "social" bullshit incorporating status skins and whatnot is an utter turnoff, as is effectively mandatory upsells for in-game what…

It'll eventually collapse under its own weight like Atari in the 80s.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#163
I remember this guy. John Riccitiello was the CEO of EA when they got the Worst Company in America twice. I can't tell if he was the mastermind of driving EA into the ground, but he accelerated it. He was just as scummy and profit driven then as now.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#164
post #52

Earlier quoted context omitted.

I don't think the full context does him any favors. The way he talks of gamedevs that are not engaging in predatory behaviour ("beautiful and pure, brilliant people") is incredibly condescending. Like, "yes children, once you grow up you'll realize how foolish your idealism has been and you'll stuff your game full of gems you can overpay for!". These are his customers he's talking about. And later talking about "comp…

he used to be pretty high up in EA. He also worked at a PE firm that especialized in media, although I think better of PE firms than most people. Point being is that I am not surprised at his revenue driven perspective.

He was president and COO from 1997 to 2004 and CEO from 2007-2013.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#165

Earlier quoted context omitted.

Compulsion loop does sound rather dystopian and "attention-hacking" but it's interesting that he says "two minutes when it should have been an hour," instead of the other way around. An hour long compulsion loop sounds like it could be an immersive experience. That said, I'm not hearing nice things about IronSource and it sounds like maybe there's better ways to get user feedback than the particular implementations t…

Two minutes would be a holdover from 1980's arcade games. That's about how long you'd play on a quarter. Maybe 3 minutes.

My pinball machines actually track average ball times in the audits. It’s a KPI for operators. Machine setups will be changed to increase difficulty if necessary.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#166
post #109

Earlier quoted context omitted.

For the same reason people turn anti-capitalism when it comes to art and music. There's more reasons for a game to exist besides making big bucks.

The problem is that those AAA games people demand are not possible to make without those big bucks. People demand to be paid and that work does cost a ton of money. So careful what you ask for. Even an indie developer needs to pay bills and put food on the table somehow. Very very few game developers got rich developing games, in most of the studios burnout and attrition because of the extremely toxic work environmen…

The last call of duty game I played charged me $60 up front and then was largely free from all future costs, except some add-on dlc I chose to buy later. MTX was there but only as cosmetic items. This state of things was fine.

However they eventually added overpowered weapons that could only be unlocked via expensive rng loot boxes and that's when I stopped playing.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#167
post #23

Did you know there is a market for pre-war steel? This is steel manufactured before 1945 that is uncontaminated by radionuclides: https://en.m.wikipedia.org/wiki/Low-background_steel There will soon be a market for pre-microtransactions games. Also: I used to hate on the casino industry for using the term “gaming” to euphemistically refer to gambling, but now they’re not so different so I’ll let them have that one.

YES! I registered gamblingisnotgaming.com with a view to put some material on there about the difference between games and gambling, the dangers of addiction, etc, but dread the idea of getting sued because of it, so it's currently not hosting anything.

It's also especially annoying when searching for jobs in games, and these ruddy e-gambling companies keep popping up on searches, because "gaming".

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#169

Earlier quoted context omitted.

Having read the full context on the original article on pocketgamer.biz, he is, in fact, making the assertion in this post title -- that game creatives that aren't working with sales and publicity teams from the beginning to build in monetization are idiots. Original article: https://www.pocketgamer.biz/interview/79190/unity-ironsource... Edit: I say this because I don't understand how it's not clear that he's drivin…

The confusion is over what is meant by 'monetisation' here. Is is "making sure the game is at all commercially viable so I can afford to keep myself alive and well fed", or "making sure that every drop of money is juiced from the customer". Without a clear statement that he meant the latter, I decided to give him some benefit of doubt unless I have additional context (I never heard of the guy before).

It looks like the intent is to offer tools for taking money from customers. This means that the extent and character of monetization would be up to developers. It might mean adds, it might mean in game purchase opportunities. It does not necessarily mean a choice between two extremes.

Re: Gamedevs not baking in monetization are “fucking idiots”, says Unity CEO

#170
post #52
post #25

The full quote for context: > Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots. Their CEO is certainly not calling everyone an…

I don't think the full context does him any favors. The way he talks of gamedevs that are not engaging in predatory behaviour ("beautiful and pure, brilliant people") is incredibly condescending. Like, "yes children, once you grow up you'll realize how foolish your idealism has been and you'll stuff your game full of gems you can overpay for!". These are his customers he's talking about. And later talking about "comp…

Yep.

I mean, there's absolutely a market for the stuff, but it should NOT be our goal to make every game the same cookie cutter formula for "how to maximize money".

In fact, I think there's a bigger problem at hand here.

It's something about how people want to find a formula for X, so they essentially don't have to be creative and think about how to make something interesting and new.

I don't know what it is exactly, but I've been trying to pin it down for a while now.

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