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BMW heated seats subscription costs $18 per month in South Korea

motor1.com

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Re: BMW heated seats subscription costs $18 per month in South Korea

#151

Super weird decision from BMW. The brand is all about luxury and performance at all costs. Trying to nickel and dime on seat heaters just seems cheap.

BMW did the same when they charged $80/year for Apple CarPlay for their 2019 models. They stopped shortly after.

They had stopped this before 2019.

Re: BMW heated seats subscription costs $18 per month in South Korea

#152
post #111

Am I the only one that actually likes this idea? I live in Austin, where we only need heated seats like three months out of the year at most. On top of that, if I pay $999 for heated seats as an addon, that’s equivalent to 4.5 years of subscription at $18/m. If I could turn off lots of features while I’m on vacation, etc. I think that’s a huge win. But clearly I’m in the extreme minority.

Ok now I have second job managing all my subscriptions - can’t wait to have to call and subscribe/unsubscribe to the ice maker on my fridge, the dimming from function on my lights, the time zone function on my watch, increased battery life on my laptop, etc.

Re: BMW heated seats subscription costs $18 per month in South Korea

#153
post #111

Am I the only one that actually likes this idea? I live in Austin, where we only need heated seats like three months out of the year at most. On top of that, if I pay $999 for heated seats as an addon, that’s equivalent to 4.5 years of subscription at $18/m. If I could turn off lots of features while I’m on vacation, etc. I think that’s a huge win. But clearly I’m in the extreme minority.

I would be surprised if the end result is that you get your heated seats cheaper. Either the car manufacturer won't let you subscribe month by month (sorry, you need to subscribe to a year at least, the rules!) or they will jack up the price where they are ahead even with just seasonal usage.

Or they will make the frictional pain if unsubscribing painful, unsubscribe? Sure wait on hold on the phone for an hour and then you can unsubscribe..,

Re: BMW heated seats subscription costs $18 per month in South Korea

#154
post #111

Am I the only one that actually likes this idea? I live in Austin, where we only need heated seats like three months out of the year at most. On top of that, if I pay $999 for heated seats as an addon, that’s equivalent to 4.5 years of subscription at $18/m. If I could turn off lots of features while I’m on vacation, etc. I think that’s a huge win. But clearly I’m in the extreme minority.

It does make sense for extra add-ons / parts sometimes, for things you use occasionally, provided they are already not charging you for the part / add-on (which in this case BMW isn't - they allow you to pay for the heated seats monthly or yearly or purchase it outright). But remember that when you subscribe, you don't own the part / add-on. And if you only plan to use them for 3 months a year, it will not be profitable for them and they will realistically not allow it. Unless it is profitable for them, why would they turn something unnecessarily into a subscription service?

Re: BMW heated seats subscription costs $18 per month in South Korea

#155
post #31

I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…

Not for nothing, but BMW realizes very little post-first-sale service dollars because they bake that into the price of the car. If you go and buy a new 3-series this afternoon, you pay for your gas and that's pretty much it. All your scheduled maintenance is included, and you may even end up with a tire plan (wise on some of these cars; Z-rated rubber is pricey, and urban areas can eat tires) so the rubber ends up "i…

Sadly, not anymore. In 2017 they replaced the comprehensive 4yr/50k mile "BMW Maintenance Program" with the 3yr/36k mile "BMW Ultimate Care", and it only covers fluids, filters, and spark plugs.

https://www.bmwusa.com/explore/bmw-value/bmw-maintenance/ter...

https://www.consumerreports.org/bmw/bmw-reduces-free-mainten...

Re: BMW heated seats subscription costs $18 per month in South Korea

#156

Earlier quoted context omitted.

> If you really don’t want to burn fossil fuels, a $1000 bafang mid drive ebike kit can turn a regular bicycle into a hill crushing monster and can be installed with almost no specialized tools. I love electric bikes and want to install the bafang kit myself, but lets keep things in perspective - it's not gonna get my pregnant wife to the hospital.

you keep a car for something that will happen once per ~ 4 years?

When I tried to go car-free, I was surprised to learn just how many different kinds of once-or-twice-a-year occurrences there can be in a single year.

Re: BMW heated seats subscription costs $18 per month in South Korea

#157
post #58

Earlier quoted context omitted.

Some EVs actually require more maintenance. For example, due to incompetent engineering and sloppy assembly, Tesla ranks below most ICE vehicles. https://www.cnbc.com/2021/02/18/tesla-ranks-30th-in-unoffici...

Neither this article nor my personal experience with Tesla support your claim. > Tesla owners reported more problems with their exterior and interior than with other systems like propulsion, battery or infotainment and navigation. Tesla issues aren't about maintenance, they are mostly about quality control. Maintenance on Tesla is simple: air filters, brakes, tires, air conditioning. https://www.tesla.com/support/car…

TuV results from mandatory safety checks in Germany seem to indicate that Tesla has significant issues with its suspension and some of the lights. It competes with Dacia for last place of all cars tested.

Re: BMW heated seats subscription costs $18 per month in South Korea

#160
post #2

I hope people promptly come up with ways to enable these features for free. This is nothing short of criminal. To charge for a feature that is physically in the car. Yes you can do that with a SASS product but no you cannot for a physical product.

As long as you can find the wires that provide power to the seat heaters, add a switch, and splice it into some power, I imagine one can enable it without any software changes.

Absolutely, seat warmers are typically nothing more than a resistive grid under the fabric. A quick check for how power's supplied in case there's a requirement for current control, and wire in a physical switch.

Unless there's something snuck in that throws codes if the seat heater does something unexpected - wouldn't that be something, DRM for Bimmer bun warmers. In which case if it's not possible to fool the system by wiring in a resistor instead, then it's a car to avoid as seat warmers are rather prone to broken traces over time from occupants bouncing and shuffling around on the seats, which could render the car unregisterable in regions that check OBD codes.

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