BMW heated seats subscription costs $18 per month in South Korea
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Re: BMW heated seats subscription costs $18 per month in South Korea
#2I hope people promptly come up with ways to enable these features for free. This is nothing short of criminal. To charge for a feature that is physically in the car.
Yes you can do that with a SASS product but no you cannot for a physical product.
Re: BMW heated seats subscription costs $18 per month in South Korea
#3I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.
Re: BMW heated seats subscription costs $18 per month in South Korea
#4I hope people promptly come up with ways to enable these features for free. This is nothing short of criminal. To charge for a feature that is physically in the car. Yes you can do that with a SASS product but no you cannot for a physical product.
As long as you can find the wires that provide power to the seat heaters, add a switch, and splice it into some power, I imagine one can enable it without any software changes.
Re: BMW heated seats subscription costs $18 per month in South Korea
#5No post body was provided.
Re: BMW heated seats subscription costs $18 per month in South Korea
#6I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.
If they're installing the hardware you _are_ paying for it, they just want to increase their profits by charging you more money to use the hardware you've already paid for!
If it's _your car_ then all the features in the car _belong to you_. Why should you pay a third party additional monies to use features of an object that _you already own_.
I think this is despicable, and I won't purchase a car that I can't own outright.
Re: BMW heated seats subscription costs $18 per month in South Korea
#7They have an option to buy it outright that appears to be priced at the same level as a typical upgrade. They also have 1 and 3 year subscriptions. This is actually a net win for both BMW and for consumers. You can do things like "try extensively before you buy" or even choose to only subscribe during the winter (which they probably expect a lot of people to do). BMW benefits because they're almost certainly expanding the total value they capture in upgrades. It's no longer a single customer decision point. Really savvy and perfectly sensible.
Re: BMW heated seats subscription costs $18 per month in South Korea
#8I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.
So you can pay for the extra fuel needed to haul around all the extra weight of a “fully-loaded” vehicle?
Re: BMW heated seats subscription costs $18 per month in South Korea
#9They have an option to buy it outright that appears to be priced at the same level as a typical upgrade. They also have 1 and 3 year subscriptions. This is actually a net win for both BMW and for consumers. You can do things like "try extensively before you buy" or even choose to only subscribe during the winter (which they probably expect a lot of people to do). BMW benefits because they're almost certainly expandin…
You’re paying for the permission to turn on hardware you already paid for
Re: BMW heated seats subscription costs $18 per month in South Korea
#10I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.
If they're installing the hardware you _are_ paying for it, they just want to increase their profits by charging you more money to use the hardware you've already paid for! If it's _your car_ then all the features in the car _belong to you_. Why should you pay a third party additional monies to use features of an object that _you already own_. I think this is despicable, and I won't purchase a car that I can't own ou…
I think what the parent commenter implied to mean here is, they like when companies put in features (Razor and blade model) and add soft-locks to prohibit people from using them, because they a tech-savvy user can often find a way around it.
They think this benefits them, because they can get a device (for example a printer) at cheaper prices at what would be possible, and find ways around (cartridge) soft locks.