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BMW heated seats subscription costs $18 per month in South Korea

motor1.com

61–70 of 396 posts

Re: BMW heated seats subscription costs $18 per month in South Korea

#61
post #59

I wasn't particularly impressed when I got my new 4 series and had to pay £20 or something like that for auto-highbeams, even if it is a one off. I can sort of understand a subscription for the speed camera data, although its a bit cheap, but for the lights it seemed mad.

20 quid plus minus on the sticker price doesn’t matter at all.

20 quid after the purchase is quite an annoyance.

Why didn’t they just add it to the sticker price and everyone would have been happier.

Re: BMW heated seats subscription costs $18 per month in South Korea

#62
post #16

Earlier quoted context omitted.

*friends, my 435i has something like 30 ECUs But people still do find defeats for most of those. The reality is BMW doesn't care because the average person won't bother with any of that and will just pay.

I'm not sure the average person drives a BMW. I don't know, maybe if you can afford to drive a BMW, you don't mind having to rent something you already bought. I have a feeling that if Honda or Toyota pulled this shit, nobody would buy the models that had it. Renting things like heated seats? It feels bizarre to even have to discuss such a dystopically stupid idea.

It is a silly idea 100%. However, I think BMW knows its customer here. I like to chat up the repair people sometimes. The one conversations that stuck with me for years after bringing in my older BMW. "oh wow have not seen one of these in awhile" (it was 8 years old at that point). "huh, what do you mean?" "oh most of what we deal with in here is lease". A lease is pretty much subscribing to a car service with terrible financial terms.

There are plenty of people out there that make decent money but are bad at managing it.

Re: BMW heated seats subscription costs $18 per month in South Korea

#63
post #58
post #31

I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…

Some EVs actually require more maintenance. For example, due to incompetent engineering and sloppy assembly, Tesla ranks below most ICE vehicles. https://www.cnbc.com/2021/02/18/tesla-ranks-30th-in-unoffici...

I'm not a Tesla owner or fan, but this article doesn't quite say that. It reports on the JD Power and Associates dependability ranking, which is based on surveys of owner complaints about anything with their cars; Tesla ranks higher than average in number of complaints.

The only supporting quote about Tesla in the article: "Tesla owners reported more problems with their exterior and interior than with other systems like propulsion, battery or infotainment and navigation. However, some did complain about troubles with Tesla’s in-vehicle voice recognition." IMO this supports the sloppy assembly claim, but not the incompetent engineering claim. It jives with what I've heard about Tesla cars, that the fit and finish is not what you'd expect for this class of car.

Re: BMW heated seats subscription costs $18 per month in South Korea

#64
post #37

They're working on much worst things... Prepare for car microtransactions.

I wonder what the going rate would be to deploy airbags at the point of impact. I suppose the challenge would be getting consent in-between the crash becoming inevitable and actually happening

This is starting to sound like a dystopian cyberpunk world.

"Our car tried to deploy the airbags, but the customers credit card was declined"

Although to make it even more futuristic, we could replace "credit card" with "crypto wallet"

"Please deposit some $BMWTKN to your wallet or sell one of your cars microservices in order for the window-wipers to work again.[...] We detected that your rear-view camera was sold, window-wipers are now activated again."

Re: BMW heated seats subscription costs $18 per month in South Korea

#65
post #6
post #3

I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.

If they're installing the hardware you _are_ paying for it, they just want to increase their profits by charging you more money to use the hardware you've already paid for! If it's _your car_ then all the features in the car _belong to you_. Why should you pay a third party additional monies to use features of an object that _you already own_. I think this is despicable, and I won't purchase a car that I can't own ou…

It's not that simple. Even if they're not installing it you're paying for some of it because of all the overhead it takes to offer the option.

Re: BMW heated seats subscription costs $18 per month in South Korea

#66
so you buy the car, fully equipped with the heat seating... but you can't turn it on unless you pay a subscription fee?

I had to double check this wasn't an Onion article.

thats one of the most dumbest brand burning idea's I've ever seen. I'm happy enough with my Mid range Rav4 Hybrid that comes with seat heaters and no subscription fee thanks...

Re: BMW heated seats subscription costs $18 per month in South Korea

#67
post #2

I hope people promptly come up with ways to enable these features for free. This is nothing short of criminal. To charge for a feature that is physically in the car. Yes you can do that with a SASS product but no you cannot for a physical product.

> "Unauthorized Bread"—a tale of jailbreaking refugees versus IoT appliances—is the lead novella in author Cory Doctorow's Radicalized

https://arstechnica.com/gaming/2020/01/unauthorized-bread-a-...

Re: BMW heated seats subscription costs $18 per month in South Korea

#68
post #44

Earlier quoted context omitted.

Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.

That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car. Would any manufacturers do that? Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats? This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want…

Just FYI it does indeed snow in Korea.

https://en.wikipedia.org/wiki/Climate_of_Seoul

Re: BMW heated seats subscription costs $18 per month in South Korea

#69
post #15

Earlier quoted context omitted.

> Yes you can do that with a SASS product but no you cannot for a physical product. Why? Not that I am in favor of this but are there really objective arguments to support that? One can argue that the ecological impact is higher due to the need for additional materials but maybe people buy new a car only because they didn't have feature X and installing it afterwards is too expensive.

Because for the heated seats there are no server fees, maintenance costs, firmware updates, patches, future features under development, product teams thinking about lifecycle, the list goes on. The same can’t be said for AI in Teslas or Whoop straps which can justify the cost / subscription.

There are maintenance costs associated to heated seats. The rest of the sentence you wrote falls under maintenance cost anyway.

Re: BMW heated seats subscription costs $18 per month in South Korea

#70
post #45
post #31

I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…

I think people over-estimate that because most EVs are very new. Of course this is n=1 type data, but the service cost on engine related things for my several years old BMW are quite low compared to other items. They replace the oil once the computer wants it, which is every 30,000 to 40,000km, so less than once a year for most users. And that's all engine costs I've had over the years. But I do have maintenance cost…

> It's more things like replacing tires at least once a year (which I think high torque EVs will do even faster), then at about 100k miles they replaced the wishbones / control arms.

I've not heard of tires that need replacing once a year, unless you are doing an insane amount of driving. Tires are generally lasting 50k, 60k, even 85k miles. Can you elaborate on the scenarios that require yearly tire replacements?

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