As long as it stays an additional option next to permanent buying it I don't see the problem. Maybe I didn't care for heated seats zt time of purchase, but suddenly it's a very cold winter and I want it for a couple of months. Or someone wants to buy my car, but really wants heated seats can now do so.
BMW heated seats subscription costs $18 per month in South Korea
41–50 of 396 posts
Re: BMW heated seats subscription costs $18 per month in South Korea
#42I kind of like the idea of the manufacturers installing hardware that I don’t have to pay for and can enable with a software patch or computer swap.
Re: BMW heated seats subscription costs $18 per month in South Korea
#43As long as it stays an additional option next to permanent buying it I don't see the problem. Maybe I didn't care for heated seats zt time of purchase, but suddenly it's a very cold winter and I want it for a couple of months. Or someone wants to buy my car, but really wants heated seats can now do so.
Re: BMW heated seats subscription costs $18 per month in South Korea
#44I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…
Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.
Would any manufacturers do that?
Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats?
This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want to use heated seats. If you don't subscribe, then it'll be a loss for the manufacturers who included the hardware and not charged you for it.
Of course, the sane thing would be to not offer heated seats at all in such markets, but as things stand today, heated seats are offered in these hot places (and nobody uses them AFAIK).
In the subscription-based future, here's how I think it'll be like:
- heated-seat hardware will be present in the car
- heated seats will be a rentable option
- manufacturers would include the price for it anyway in the cost of the car
=> customers lose
Cars are expensive as it is, so manufacturers can totally get away with it.
Re: BMW heated seats subscription costs $18 per month in South Korea
#45I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…
But I do have maintenance costs associated with this type of car. It's more things like replacing tires at least once a year (which I think high torque EVs will do even faster), then at about 100k miles they replaced the wishbones / control arms.
Those things get more expensive on high-end cars with things like software damper control, larger rims etc, all of which Tesla (just picking an EV) also has.
Re: BMW heated seats subscription costs $18 per month in South Korea
#46Earlier quoted context omitted.
Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.
That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car. Would any manufacturers do that? Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats? This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want…
Re: BMW heated seats subscription costs $18 per month in South Korea
#47Earlier quoted context omitted.
Let me introduce you to our good 'friend' Control Module.
Is the control module built into the heating pads themselves?
Re: BMW heated seats subscription costs $18 per month in South Korea
#48Earlier quoted context omitted.
Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.
That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car. Would any manufacturers do that? Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats? This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want…
in that situation, it is not possible to add "features" that the people don't care about. think about it, a $5000 car is barebones as it is, when they launch its EV version, it is not going to have tesla features. there are manufacturers who are failing NCAP testing and they are pushing to not make such testing mandatory because in their opinion, it would reduce choice for customers and their own business would fail.
Re: BMW heated seats subscription costs $18 per month in South Korea
#49Earlier quoted context omitted.
Haha nope. If I buy the car, I own everything that is in it. Installing extra parts or features? Sure, I'll pay for that. Hardware that's already in the car, and disabled just so the manufacturer can try to squeeze more money out of me? Never. I'll either enable it myself, or refuse to support companies that do such a thing if I can't. Subscription models like this one need to be punished, hard, and/or simply rendere…
Your CPU and GPU do the exact same thing
Re: BMW heated seats subscription costs $18 per month in South Korea
#50Super weird decision from BMW. The brand is all about luxury and performance at all costs. Trying to nickel and dime on seat heaters just seems cheap.