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BMW heated seats subscription costs $18 per month in South Korea

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41–50 of 396 posts

Re: BMW heated seats subscription costs $18 per month in South Korea

#41
post #40

As long as it stays an additional option next to permanent buying it I don't see the problem. Maybe I didn't care for heated seats zt time of purchase, but suddenly it's a very cold winter and I want it for a couple of months. Or someone wants to buy my car, but really wants heated seats can now do so.

[deleted]

Re: BMW heated seats subscription costs $18 per month in South Korea

#43
post #40

As long as it stays an additional option next to permanent buying it I don't see the problem. Maybe I didn't care for heated seats zt time of purchase, but suddenly it's a very cold winter and I want it for a couple of months. Or someone wants to buy my car, but really wants heated seats can now do so.

As per my understanding, you already paid for the heated seats when you bought the car, as they are already installed on board. What you are required to do is to pay a monthly fee in order to use something you already own.

Re: BMW heated seats subscription costs $18 per month in South Korea

#44
post #31

I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…

Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.

That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car.

Would any manufacturers do that?

Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats?

This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want to use heated seats. If you don't subscribe, then it'll be a loss for the manufacturers who included the hardware and not charged you for it.

Of course, the sane thing would be to not offer heated seats at all in such markets, but as things stand today, heated seats are offered in these hot places (and nobody uses them AFAIK).

In the subscription-based future, here's how I think it'll be like:

- heated-seat hardware will be present in the car

- heated seats will be a rentable option

- manufacturers would include the price for it anyway in the cost of the car

=> customers lose

Cars are expensive as it is, so manufacturers can totally get away with it.

Re: BMW heated seats subscription costs $18 per month in South Korea

#45
post #31

I seriously hope this doesn't catch on. For cars with internal combustion engines, the company tends to get constant income via service thanks oil filters, other filters, and a whole bunch of stuff that needs to be replaced (assuming people take it to authorised service centers, which I assume most people do when the car is relatively new). With the transition to EV, those avenues dry up because EVs need lesser maint…

I think people over-estimate that because most EVs are very new. Of course this is n=1 type data, but the service cost on engine related things for my several years old BMW are quite low compared to other items. They replace the oil once the computer wants it, which is every 30,000 to 40,000km, so less than once a year for most users. And that's all engine costs I've had over the years.

But I do have maintenance costs associated with this type of car. It's more things like replacing tires at least once a year (which I think high torque EVs will do even faster), then at about 100k miles they replaced the wishbones / control arms.

Those things get more expensive on high-end cars with things like software damper control, larger rims etc, all of which Tesla (just picking an EV) also has.

Re: BMW heated seats subscription costs $18 per month in South Korea

#46
post #44

Earlier quoted context omitted.

Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.

That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car. Would any manufacturers do that? Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats? This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want…

And as soon as that car hits the second hand market, the next owner can find the appropriate relay, tap in a switch, and solve the rent to use problem.

Re: BMW heated seats subscription costs $18 per month in South Korea

#47
post #11

Earlier quoted context omitted.

Let me introduce you to our good 'friend' Control Module.

Is the control module built into the heating pads themselves?

I fail to see how it matters, really. Heating is generally pretty straight forward. Apply current, get heat. Bypass the module altogether and stick something else in its place?

Re: BMW heated seats subscription costs $18 per month in South Korea

#48
post #44

Earlier quoted context omitted.

Isn't this just a new way to pay for already existing options? Instead of paying the full cost in advance, you can spread it over the product's lifetime, and once the car gets resold, the new buyer can "configure" it as they prefer.

That's assuming manufacturers wouldn't already include the price of rentable hardware in the cost of the car. Would any manufacturers do that? Why would a manufacturer fit in hardware for heated seats into a car, and not charge you for it? Because they hope you will subscribe to the heated seats? This argument breaks down in markets like India, middle East, Malaysia etc where it's hot and humid, and nobody would want…

in india, the car market starts at around 4 Lacs Inr or $5000. people tend to now buy cars for like 4-9L or $5000-$12000. the cheapest EV on the market is tata tigor ev for like inr 12Lacs or $15000 and those prices are on the high end spectrum of the general market and mass adoption is only possible if prices are price-matched or be close to the ICE cars.

in that situation, it is not possible to add "features" that the people don't care about. think about it, a $5000 car is barebones as it is, when they launch its EV version, it is not going to have tesla features. there are manufacturers who are failing NCAP testing and they are pushing to not make such testing mandatory because in their opinion, it would reduce choice for customers and their own business would fail.

Re: BMW heated seats subscription costs $18 per month in South Korea

#49
post #14

Earlier quoted context omitted.

Haha nope. If I buy the car, I own everything that is in it. Installing extra parts or features? Sure, I'll pay for that. Hardware that's already in the car, and disabled just so the manufacturer can try to squeeze more money out of me? Never. I'll either enable it myself, or refuse to support companies that do such a thing if I can't. Subscription models like this one need to be punished, hard, and/or simply rendere…

Your CPU and GPU do the exact same thing

Thats like saying my calculator and my CPU are the same thing. It's a pathetically bad argument, and a false equivalency.

Re: BMW heated seats subscription costs $18 per month in South Korea

#50

Super weird decision from BMW. The brand is all about luxury and performance at all costs. Trying to nickel and dime on seat heaters just seems cheap.

It's very par-for-the-course for BMW, they have been nickel and diming for years.
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