Page 6/27: ah yes, the progress is truly inevitable - 3000 years of human ingenuity, starting off with numeric harmony through Euclidian Geometry, the golden proportion, the vitruvian man, Möbius and le Corbusier, all just a mere foreplay for the Big Thing to come around: behold, the tricolor perfecta of black sugared water in a can. what a time to be alive!
Pepsi: Breathtaking Design Strategy (2008) [pdf]
221–230 of 276 posts
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#222When they started to talk about the gravitational pull of pepsi I knew they couldn’t be serious
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#223despite how silly this may seem to many in the HN audience, I will contend that: if you were running a multi-billion dollar sugar water company whose main moat is the brand, and spent hundreds of millions on ads each year as one of the key line items in the budget, you too would want this level of sophistication and thought put into a brand refresh. Probably even more. And you can imagine that this document was debat…
LOL, this is not "sophistication", this is bullshit. A million(s?) dollar study for a global brand is justified by things like: * Research to see if the brand logos/names are misunderstood or offensive for a particular market/culture. * Research regarding brand recognition before/after the proposed changes. * A lot of design/thought behind how the brand will look in the many communication channels/products that it ow…
> Research to see if the brand logos/names are misunderstood or offensive for a particular market/culture.
Can verify this is highly important. E.g. using the letters 'Af' as a prefix for a product marketed in Africa. Turns out that is a very offensive word.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#224I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…
> if you can stand the fact that it's Gawker That's a tall order. How about I just take your word for it? And how is that site still I existence?
Gawker being terrible is a given, but they actually produced some good longform stuff for a while; so it's probably a good read.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#225My favorite Pepsi ad of all time:
https://youtu.be/qTaOLr9TTkM
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#226I've been laughing about this for years. I showed it to my graphic designer in 2014. She was delighted and did a small t-shirt run so I have the face on page 23 center row far right printed on a shirt.
I would have been deeply disappointed if that wasn't the face you picked for the shirt. It's a complete capture of the entirety of the document.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#227ENERGETIC > CAFFEINE FREE PEPSI
C'mon man!
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#228I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…
> if you can stand the fact that it's Gawker That's a tall order. How about I just take your word for it? And how is that site still I existence?
Gawker was bought during bankruptcy. I don’t think there was any new content for many years.
Since Weinstein was mentioned, I have to admit I read Gawker and therefore was not surprised when hearing the allegations against him in the broader media because Gawker had been writing about him for years. They made some big, obviously embarrassing decisions (especially Denton’s stance on outing people), but imo got it right much more often than they got things wrong.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#229Earlier quoted context omitted.
> In pre-publicity for Shift, Arnell reveals that his habit of eating up to 50 oranges a day has left his hands bright orange in color. Bullshit. You'd be in a permanent sugar rush until your pancreas went on fire.
I don't know about Arnell's case, but it's actually possible to turn orange by eating orange things. Although I think it's more common with carrots and young children. https://en.wikipedia.org/wiki/Carotenosis
I’ve eaten heaps of young children and I haven’t turned orange. /JK
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#230They should re-release this PDF as a series of NFTs