While we all love to hate on the design document, I actually think the final logo is really good.
Pepsi: Breathtaking Design Strategy (2008) [pdf]
201–210 of 276 posts
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#202Earlier quoted context omitted.
> it's basically the same Not really. Fructose is JUST fructose, sucrose is half fructose.
"high fructose" corn syrup--what's typically used to replace sucrose--is 55% fructose, not 100% fructose. IOW, only 5% more fructose. (It can even be less than sucrose, as low as 42%, but for sake of argument 55% seems fair.)
Fair point. I incorrectly assumed the parent was comparing fructose to sucrose directly.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#203Based on a sibling comment[1], it seems that this document is authentic.
I had seen it before (maybe here in HN), but I was convinced that it was a prank.
Can anyone confirm the authenticity of this ?
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#204I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…
>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to…
I used to break cds into a plastic bag because of all the little pieces that go flying around and difficult to clean up.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#205A funny parody song of this presentation by the legendary Neil Cicierega (potter puppet pals, ultimate battle of ultimate destiny, brodyquest, mouth sounds, etc…) https://youtu.be/fu3ETgAvQrw
I was shocked to see this down so low. Absolute bop that perfectly outlines this nutcase thinking.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#206Earlier quoted context omitted.
Here’s how I believe it works: 1. A link is posted to HN whose content can easily be made fun of, because it appears bizarre without context. 2. People on HN jump at the opportunity to make fun of said link so they have something to take a dump on. It’s a wonderful ego-trip. They cannot get enough of it. Most of those who do not need the ego-trip to feel better about themselves usually move along without comment. 3.…
In general you might be right. But let’s be honest – in this case, despite any amount of context, respect, critical thinking or benefit of the doubt, the content of the link is still just stupid. No way around it. Now granted, there’s a lot of ignorance, also in this thread, as to why companies develop elaborate philosophies behind their brands to an extent which seems far-fetched for the average person. But it’s als…
Yes, we are in agreement.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#207I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…
>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to…
> try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far
We once tried to bend a CD. It took a fair amount of effort but the opposite outer edges almost touched. Lots of small cracks appeared and there was ominous creaking… When pushed a little further, I think the edges did touch first, but for a fraction of a second before ¡CRACK!, the disk did shatter - there were two large parts (the outer quarters by width, approximately) remaining, a few other chunks, and the rest was a cloud of small parts liberally sprayed around the room. We were finding them for months afterwards, and some were sharply pointed. Even without a sharp point such a fragment would cause significant irritation if in contact with the eye just like any large particulate, and I certainly wouldn't want bits hitting the eye at the speed they must have been moving to spread as far as they did.
While the smashing-CD-on-the-table is very obviously apocryphal, perhaps holding one side on the edge of the desk and impacting the other with significant momentum (with a hammer?), or perhaps wedging it in place & kicking, could result in a snap what would also spray matter like this?
Also, if that sentence is meaning he smashed the CD player on the desk rather than the disk then I can certainly imagine small parts flying around, if only bits from the plastic casing.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#208It's as funny today as when I first saw it.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#209I don't think the title prepared me for this. I saw the first page and thought "oh, that's a terrible graphic, why are you moving away from the future". the mona lisa and taijitsu symbol seemed a bit over blown but still sorta grounded. I literally burst out laughing when I saw the contour lines and energy fields. Definitely was not prepared for "Pepsi Universe", either. I assume that by that point in the presentatio…
>Once he freaked out in a meeting because a CD did not work in the CD player, so he took the CD out and smashed it in to pieces on the conference room table. The IT guy , who was standing behind him, ended up going to the hospital because the shards from the CD flew into his eyes Did the author of this article ever try breaking a CD? They don't shatter like that and the shards certainly aren't gonna fly far enough to…
It sounds like you, and the people replying to you, haven’t broken enough different CDs in different ways to be aware that there are many different ways they can shatter. Some are more rigid than others and will shatter hard and you can absolutely lose an eye.
Re: Pepsi: Breathtaking Design Strategy (2008) [pdf]
#210Earlier quoted context omitted.
And he called this work for Pepsi "BS" https://www.cbsnews.com/news/why-the-firing-of-weird-design-...
> In pre-publicity for Shift, Arnell reveals that his habit of eating up to 50 oranges a day has left his hands bright orange in color. Bullshit. You'd be in a permanent sugar rush until your pancreas went on fire.
I don't know about Arnell's case, but it's actually possible to turn orange by eating orange things. Although I think it's more common with carrots and young children.