Earlier quoted context omitted.
I would just love to get rid of the obnoxious writing style that twitter thought-leaders use when they're posting a thread. They always start with a fairly obnoxious click-baitey sentence. Then usually a fairly narcissistic hook about how "i'll explain" then "a " and "/1". And then each tweet needs to be punchy enough in 240 characters to keep people reading which produces a particularly annoying writing style. Then…
I wholeheartedly agree with all of what you said, but this stands out: > And then each tweet needs to be punchy enough in 240 characters to keep people reading which produces a particularly annoying writing style. I also find this writing style insufferable (every sentence a punchline), but though it may seem obvious in hindsight, the explanation that otherwise people won't keep reading had escaped me. I thought that…
I think you had it right the first time: the medium is the message. Twitter posts can only be 240 characters, and there is no explicit mechanism relating those "1/n" threads together; you can't even "link to a thread", you can only link to a post. Therefore, each independent thought must fit in 240 characters, which naturally leads to punchy tweets.