Uplift the individual first, trying to tweak things just to pump your numbers up seems like missing the point. I would rather treat education on a more personal outcome level than to treat it like a retail shop where I’m just trying to boost sales to meet some number/category goals.
(I think something similar can be said about this concept when it comes to politicians on TV recommending medical treatments or vaccines “for everyone” which I think is worth mentioning to help frame what I am getting at here but that’s another story.)