There will be, for sure, lives ruined because of this game's predatory practices. It really sickens me. To quote myself from a previous thread: "If you could hear the contempt that "some" game devs have for their customers, you might never buy a game ever again. It really is quite shocking...and the contempt exists from top to bottom, its everywhere. That isn't to say there's not a vast number of of honourable people…
What else is new from Blizzard?
My roommate in college was addicted to WOW. He'd lock himself in his room for days, failed his classes, and eventually dropped out of school. He finished it later, but only after getting over the WOW addiction. Back then (circa 2005) I remember reading stories about how Blizzard was hiring psychologists to make players more addicted ahem I mean "engaged" to WOW. Really, I guess that was just the start of it.
Blizzard has a long and sick history of hijacking human psychology for profit. Really glad I stopped buying games from them after Warcraft III.