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Yep: Google alternative that shares revenue with creators – by Ahrefs

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Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#91
post #65
post #12

Ahrefs is the biggest reason why Google results are so bad nowadays. While they call it SEO, this site gives you the very metrics which every so called SEOer uses to game Google search results (and it's very good tbh). I hope they are ready to face the seo monster they have created and yep can't be gamed as easily.

>this site gives you the very metrics which every so called SEOer uses to game Google search results Seems a little harsh. People would be trying to game the search results with or without the metrics. They're just selling a shovel though. The ad industry and its money is the root cause behind the gold rush, not the shovel seller.

No one is ever to blame for anything in economics. The ad industry isn’t a person or thing with any ethics bound to it. It’s just a creation of the market. You may as well try blaming the air for being responsible for tornados.

The only solution is to try to build a new system that can’t be abused.

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#92

Earlier quoted context omitted.

It seems the websites with the most poor-quality, ad-filled, possibly incorrect information are the ones trying to game the system the most. If you're someone who just has a blog or website and is focused on the content, this turns ahrefs into a 'cartel' you must pay into if you want your own SEO to be on the same par as those spending all their time on seo optimization.

I worked for a company in the SEO space a bit over a decade ago, initially to try and learn the things you call out above. My surprise at the time was to discover most of the snake oil being sold as “SEO” was nothing more than basic usability 101 stuff. Make sure titles are descriptive. Try to use terms that your readers would use and recognise to ensure the content resonates. Structure your content in a sensible way…

One of the big developments in the SEO space seems to be making every title too detailed and specific. If you are a plumbing company that serves the whole country, your seo involves auto generating pages that mention a specific suburb or city. So when someone searches something specific, it looks like your page is the most local and correct.

Another one for products is having the same category named with 2000 related titles so it shows up for the exact search terms someone is searching even if they aren’t quite accurate to the category.

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#93
post #59

I don't trust Ahrefs at all. The whole SEO industry is tainted, and Ahrefs is not a good part of it. I don't want a search engine that pays "creators" (a search engine finds things, if they want to monetize it it is after it is found). I want a search engine that runs exactly as many ads as are needed to pay for itself, nothing more. Preferably with an option to pay for myself as an option. I'm guessing that means ht…

This needs to be higher up. If you go to the about section of Yep.com, you can see this is powered by the "Ahrefs" bot (not just for sourcing crawler data but also run by the same people). Ahrefs is a sleazy "SEO tool" ( https://ahrefs.com/pricing ) that basically exists to exploit weaknesses in search engine algorithms and other shady things (and make lots of money doing it -- $99/mo to $999/mo).

ah yes the sleazy underbelly of “researching what users are actually searching for”

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#94
post #82
post #12

Ahrefs is the biggest reason why Google results are so bad nowadays. While they call it SEO, this site gives you the very metrics which every so called SEOer uses to game Google search results (and it's very good tbh). I hope they are ready to face the seo monster they have created and yep can't be gamed as easily.

As a network operator that runs a number of websites I'm honestly one step away from null routing all of their traffic. I'm constantly seeing their bots and as far as I know it's not helping anything.

They represented something like 30% of traffic at a couple places I worked. Their bots are not well behaved

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#95

Earlier quoted context omitted.

Pages are not created equal and averaging numbers here seems to be of little use. In practice the popularity is likely closer to some exponential-like distribution. Similar to music streaming services. Lots of people wouldn't get anything but they probably don't expect anything either.

I was using averages because this model is supposed to help the "average creator", those left behind in the current Google-economy model. "Whales" and "superwhales" (which is what as you correctly conclude this model would probably converge to too) already exist in Google-economy world so not really interesting to observe. They would just make the average creator make even less. This person for example (from their ar…

You put "average creator" in quotes but from my reading of their site Yep has not claimed they will help the "average creator", just "creators".

If Yep shares a higher percentage of revenue with creators than Google, surely that is helping creators even if it doesn't mean you're achieving some sort of imaginary "no man left behind" standard for the average creator.

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#96

Let's see... Under their proposed profit share, if they achieved DDG levels of traffic (100M queries/day, assuming $0.01 per query in net ads profit, that is $900k/day distributed among conservatively speaking 10M creators/sites) distribution would be $0.09 /day to an average content creator owning an average site. It does not sound much. If it was to magically fully replace Google tomorrow (10B queries/day) it would…

Not all content is equal. Good content require efforts, often efforts of a team. Youtube is a good example of how revenue share will work in practice. Some creators are getting millions there, some maybe hundreds. But as a consumer you can find good content for almost any topic you can think of.

Revenue share amount from Youtube is a few times less than what Google search is making https://abc.xyz/investor/static/pdf/2022Q1_alphabet_earnings...

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#97

I don't trust Ahrefs at all. The whole SEO industry is tainted, and Ahrefs is not a good part of it. I don't want a search engine that pays "creators" (a search engine finds things, if they want to monetize it it is after it is found). I want a search engine that runs exactly as many ads as are needed to pay for itself, nothing more. Preferably with an option to pay for myself as an option. I'm guessing that means ht…

What are your thoughts on Neeva?

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#98

I don't trust Ahrefs at all. The whole SEO industry is tainted, and Ahrefs is not a good part of it. I don't want a search engine that pays "creators" (a search engine finds things, if they want to monetize it it is after it is found). I want a search engine that runs exactly as many ads as are needed to pay for itself, nothing more. Preferably with an option to pay for myself as an option. I'm guessing that means ht…

I didn't realize more consumer choice is a bad thing.

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#99

Earlier quoted context omitted.

It seems the websites with the most poor-quality, ad-filled, possibly incorrect information are the ones trying to game the system the most. If you're someone who just has a blog or website and is focused on the content, this turns ahrefs into a 'cartel' you must pay into if you want your own SEO to be on the same par as those spending all their time on seo optimization.

I worked for a company in the SEO space a bit over a decade ago, initially to try and learn the things you call out above. My surprise at the time was to discover most of the snake oil being sold as “SEO” was nothing more than basic usability 101 stuff. Make sure titles are descriptive. Try to use terms that your readers would use and recognise to ensure the content resonates. Structure your content in a sensible way…

I disagree, and I'll also note that being out of a field for a decade in tech is a long time (late 2000's SEO was very different). To prove the contrary point is really the easiest thing in the world.

1. Think of some product niche: say, best dog toys.

2. Google it.

3. Click on the top 5 search results.

4. Now, judge for yourself: Are these good quality links which look like they were written by a smart human who simply bought a bunch of dog toys and tested them, and is speaking from their personal experience? OR, are the search results gamified to hell, and clearly not something any normal person would think to write by themselves?

I think it's clear in 2022: you have to write in an artificial style and make a lot of unintuitive choices to rank on Google, which is to say, to have anyone online be aware of and using your website. You also have to compete against giant incumbents now who will crush you if you don't come educated and ready to rank against them. So you no choice but to learn SEO techniques, really.

Note: I'm not an SEO guy, I make $0 off SEO. I'm an independent developer who's concluded, if I want to make any money off my own websites, I can learn SEO or I can be poor. And I don't enjoy being poor. So there's not really much of a choice imho, at this point in the timeline.

Re: Yep: Google alternative that shares revenue with creators – by Ahrefs

#100
post #59

Earlier quoted context omitted.

This needs to be higher up. If you go to the about section of Yep.com, you can see this is powered by the "Ahrefs" bot (not just for sourcing crawler data but also run by the same people). Ahrefs is a sleazy "SEO tool" ( https://ahrefs.com/pricing ) that basically exists to exploit weaknesses in search engine algorithms and other shady things (and make lots of money doing it -- $99/mo to $999/mo).

ah yes the sleazy underbelly of “researching what users are actually searching for”

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