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The profit share section ( https://yep.com/profit-share ) doesn't have any details as to how it works, which doesn't exactly fill me with confidence.
How is this even supposed to function? It's as if Grubhub went and said they're now doing delivery from every single restaurant in the US
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This needs to be higher up. If you go to the about section of Yep.com, you can see this is powered by the "Ahrefs" bot (not just for sourcing crawler data but also run by the same people). Ahrefs is a sleazy "SEO tool" ( https://ahrefs.com/pricing ) that basically exists to exploit weaknesses in search engine algorithms and other shady things (and make lots of money doing it -- $99/mo to $999/mo).
This whole yep.com thing feels like an attempt to get everyone to please stop blocking their bot
As with most supposed Google killers, it suffers from the small issue of being terrible. Right now I'm in Los Angeles and looking to buy a roll of film. When I search for "where to buy film in los angeles": - Google gives me three top Maps results, all small photo stores relevant to my search, a Yelp results page, some relevant reddit discussions with recommendations, and then sites for some individual businesses. -…
In Google, if I put my suburb in, I get the Wikipedia page for the suburb, a map showing local places, the local high school website, etc.
In Yep, the only results are for my suburb's namesake in Ohio.
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I’d encourage all those who believe this is just a keyword issue to try to find a search on Yep that produces film stores in LA. I just tried like 10 incantations to no avail “Film store in los angeles” gives me DVD stores on yellowpages.com as the 3rd result…
To be honest I'm not even quite sure what you mean when you say "film stores". It could mean stores that sell photographic film, or stores that sell movies. Presumably you mean the former, but I certainly wouldn't call stores that sell film as "film stores". They'd most likely be photography stores or maybe at big box/department/pharmacies. In that respect, asking for "film stores" is like asking for "bacon stores".
It does not sound much. If it was to magically fully replace Google tomorrow (10B queries/day) it would generate $300/month for 10M creators.
Assuming content creator needs $5k/month to make a living, Yep would need to achieve ~160B queries/day which is ~16x scale of Google (problem: not enough humans).
The idea sounds noble on paper but it seems that math does not check. Missing something?
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I’d encourage all those who believe this is just a keyword issue to try to find a search on Yep that produces film stores in LA. I just tried like 10 incantations to no avail “Film store in los angeles” gives me DVD stores on yellowpages.com as the 3rd result…
"Camera store Los Angeles" and "Photography store Los Angeles" Both pulled up full pages of results wkth just websites of stores that sell film. Your search-fu is atrophied, if it ever was any good. Non-ML heavy search engines search for identical text on the page. So if you want a store that sells film, you need a keyword combination that would appear on their website; not a vague question or request to a mystical s…
> if you want a store that sells film, you need a keyword combination that would appear on their website; not a vague question
Do you suspect "camera stores" in Los Angeles include neither the words "film" nor "Los Angeles" on their sites?
All my keywords are found in every first page Google result (" Top 10 Best Film Camera Store in Los Angeles").
Let's see... Under their proposed profit share, if they achieved DDG levels of traffic (100M queries/day, assuming $0.01 per query in net ads profit, that is $900k/day distributed among conservatively speaking 10M creators/sites) distribution would be $0.09 /day to an average content creator owning an average site. It does not sound much. If it was to magically fully replace Google tomorrow (10B queries/day) it would…
From their About Yep page: "We built Yep from the ground up so that we can give 90% of ad revenue to content creators." And yet there is nowhere around the site explaining how creators can claim that "revenue".
Let's see... Under their proposed profit share, if they achieved DDG levels of traffic (100M queries/day, assuming $0.01 per query in net ads profit, that is $900k/day distributed among conservatively speaking 10M creators/sites) distribution would be $0.09 /day to an average content creator owning an average site. It does not sound much. If it was to magically fully replace Google tomorrow (10B queries/day) it would…
Pages are not created equal and averaging numbers here seems to be of little use. In practice the popularity is likely closer to some exponential-like distribution. Similar to music streaming services. Lots of people wouldn't get anything but they probably don't expect anything either.
"Whales" and "superwhales" (which is what as you correctly conclude this model would probably converge to too) already exist in Google-economy world so not really interesting to observe. They would just make the average creator make even less.
This person for example (from their article)
"Say, you love pancakes more than anything else in the world. Imagine getting paid to share creative recipes, take photos and instruct website visitors on how they too can make amazing pancakes."
Would make $3/month (+- order of magnitude) if Yep was ever to achieve DDG level of success.