I feel the same way but it’s also worth remembering that while the first iPhone was a hit amongst early adopters, it didn’t really become ubiquitous until the 4 or 4S, which were also vastly superior devices which had a few years of iterations based on experience of early adopters. The same is true of the Apple Watch, which also blew away the competition on first release, and was still called a failure but was a sleeper hit, by itself a larger business than most of Apple’s competitors.
I expect Apple’s AR product to be functional, and dubbed a niche failure by the tech commentariat, but by 2026 really start to eat into the smartphone market.
Meta and Google are just less capable of making humane software, and while they may release slightly better devices from a technical perspective they’ll miss out on the light touch that such an immersive experience will require for normal people to feel comfortable with it.