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PSA: HelloFresh doesn't delete data when asked, only changes the email address

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PSA: HelloFresh doesn't delete data when asked, only changes the email address

#1
Asking HelloFresh to delete your data will simply result in them changing the email address on your account to hellofreshcustomer-@hellofresh.de

Your account showing your name, address, credit card, etc can still be accessed whilst the token stored in the cookie is still valid

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#4

you can't instantly delete user data because of safety/liability reasons

Article 17 of the GDPR would disagree.

""" “The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay” if one of a number of conditions applies. “Undue delay” is considered to be about a month.

"""

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#6
post #4

you can't instantly delete user data because of safety/liability reasons

Article 17 of the GDPR would disagree. """ “The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay” if one of a number of conditions applies. “Undue delay” is considered to be about a month. """

30 days is not instant.

The only issue here is HelloFresh not properly telling its customers how long it takes for them to actually delete the data.

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#7
post #4

you can't instantly delete user data because of safety/liability reasons

Article 17 of the GDPR would disagree. """ “The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay” if one of a number of conditions applies. “Undue delay” is considered to be about a month. """

That doesn’t seem to contradict what the parent comment suggests.

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#8

This is generally standard practice for e-commerce companies, is it not?

It is common for companies to randomize all data containing PII. It's not common for them to obfuscate one data point and leave all the others alone.

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#9
Right. For most (American) companies (I don’t know about GDPR-folks), “delete” means “hide from requesting user” not “remove data from internal system.”

Data is (at least a big part of) their business and they don’t further that end by removing data.

Of course it’s shitty, but it’s industry standard practice. It’s similar to the Facebook shadow profile you have when you don’t even have a Facebook account: you can ask them to delete your direct data, but they’ll never remove the implications they learned from that data.

Re: PSA: HelloFresh doesn't delete data when asked, only changes the email address

#10
post #4

you can't instantly delete user data because of safety/liability reasons

Article 17 of the GDPR would disagree. """ “The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay” if one of a number of conditions applies. “Undue delay” is considered to be about a month. """

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