Earlier quoted context omitted.
> They can't tell the difference between a great film and a terrible film - they walk away thinking "I enjoyed that". If I walk away and think "I enjoyed that" then by all measures that was a great film. A great film will please most of not all of its target audience. When a film is shown in Cannes the target audience is cinema enthusiasts who seek deeper meaning and interesting new ways to use the medium. When a new…
> They may have a different taste, but that taste is no better or worse than anyone else's. This is often repeated like it's some universal truth. Enjoying a film (or anything) doesn't mean it's great - this is a very hard to explain idea though, as it's something that is experienced in the core of your being. It's like trying to explain why small talk is important to someone from a low-context culture - there's prob…
If lots of people enjoy seeing not great films they apparently prefer enjoying themselves over seeing great films.
If so, one could argue there’s nothing wrong with suggesting people what they want.
On the other hand, if you replace ‘film’ by ‘nicotine’ or ‘opium’, many in society think it’s wrong to give people what they want, and that, instead, society should discourage their use, and aim to have its citizens use less of those.
Similarly, some people (e.g. some variants of socialist movements) will argue that society should strive to make its citizens enjoy those better films, food, music, etc.