FIFA will be rebranded as EA Sports FC in 2023 • Hacker News Board

Re: FIFA will be rebranded as EA Sports FC in 2023

#41

Post by leokennis » Wed, May 11, 2022, 10:18 AM UTC

Guillaume86 wrote: post #27

throw_m239339 wrote: post #25

Earlier quoted context omitted.

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

> since most of the value of these games is in the name People will buy the EA football game, the name does not matter.

I think people will generally buy the game that has the real teams and players.

I believe the falling through of this FIFA deal does not (severely) impact that as EA has agreements with all governing bodies separately (Premier League, Bundesliga etc.)

I am not sure if they can now still have the national teams?

Re: FIFA will be rebranded as EA Sports FC in 2023

#42

Post by paganel » Wed, May 11, 2022, 10:19 AM UTC

raverbashing wrote: post #4

feintruled wrote: post #2

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

I wonder how much is sales of FIFA vs NFL games and their corresponding license fees Sounds like this could also be a warning shot for NFL or anyone else having funny ideas

Just give it a little time: "Camp Nou will be rebranded as Spotify Camp Nou" [1]. But, I agree, I was also a little confused when reading the title at first.

[1] https://www.theverge.com/2022/3/15/22979943/spotify-camp-nou...

Re: FIFA will be rebranded as EA Sports FC in 2023

#43

Post by spatulon » Wed, May 11, 2022, 10:19 AM UTC

Angostura wrote: post #29

I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name. The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

They were probably trying to avoid using 'football' or 'soccer', because the former would be misleading to some North Americans, and the latter would be off-putting for some Europeans.

The suffix FC is used by teams on both sides of the Atlantic, and should be well understood by fans of the sport.

Re: FIFA will be rebranded as EA Sports FC in 2023

#44

Post by pbhjpbhj » Wed, May 11, 2022, 10:21 AM UTC

mbit8 wrote: post #26

helsinkiandrew wrote: post #7

I read that as the FIFA organisation was changing its name. Amazing that FIFA is now more widely known as the name of the game rather than the body that organises association football.

The video gaming series isn't not more widely known than the governing body otherwise EA wouldn't have paid half a billion dollars year for year just for the naming rights.

I don't know, weirdly I was today years old when I realised that FIFA [the game] was named after the football governing body. Might just be a me thing.

FIFA is the football videogame brand. Not using that name is a huge marketing change. (Like I know EA own other sports games, know their brand id and slogan, but honestly thought 'FIFA' was it's own company.)

What interests me is what would happen if FIFA the governing body try to lease their trademark to another football videogame maker -- that would be some serious market confusion, but could EA do anything about it legally? Any precedents?

Re: FIFA will be rebranded as EA Sports FC in 2023

#45

Post by feintruled » Wed, May 11, 2022, 10:21 AM UTC

onion2k wrote: post #37

feintruled wrote: post #2

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

Naked greed from FIFA it sounds like.. For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.

Well, it's my perception that this was a nice little earner for FIFA in that EA did all the work whilst they got a massive pay off. They are obviously thinking about taking up their own financial opportunities more, and that's presumably why they bumped up their valuation. Time will tell on that front, but I think it's a massive error. FIFA don't have the competentcy.

EA are no saints either, of course. FIFA the game has morphed into a microtransaction nightmare. But I think they will still get their $6bn with or without FIFA on the box, Ultimate Team is the brand now. The only thing derailing that train is legislation (increasingly likely given how it targets children)

Re: FIFA will be rebranded as EA Sports FC in 2023

#46

Post by Guillaume86 » Wed, May 11, 2022, 10:22 AM UTC

onion2k wrote: post #37

feintruled wrote: post #2

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

Naked greed from FIFA it sounds like.. For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.

Sorry if you already know this, but it's literally just the name on the box, not licensing for leagues, player names etc. I see basically no value in that name, it may even be a negative given their poor reputation (corruption etc).

Re: FIFA will be rebranded as EA Sports FC in 2023

#47

Post by Guillaume86 » Wed, May 11, 2022, 10:23 AM UTC

leokennis wrote: post #41

Guillaume86 wrote: post #27

Earlier quoted context omitted.

> since most of the value of these games is in the name People will buy the EA football game, the name does not matter.

I think people will generally buy the game that has the real teams and players. I believe the falling through of this FIFA deal does not (severely) impact that as EA has agreements with all governing bodies separately (Premier League, Bundesliga etc.) I am not sure if they can now still have the national teams?

Yes for sure I assume they keep their other licensing agreeements.

Re: FIFA will be rebranded as EA Sports FC in 2023

#48

Post by definitelyhuman » Wed, May 11, 2022, 10:24 AM UTC

EA retains league and player likeness rights, which is the real value

Re: FIFA will be rebranded as EA Sports FC in 2023

#49

Post by thorin » Wed, May 11, 2022, 10:24 AM UTC

Guillaume86 wrote: post #27

throw_m239339 wrote: post #25

Earlier quoted context omitted.

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

> since most of the value of these games is in the name People will buy the EA football game, the name does not matter.

I think having the team names and player names is what gets people to buy that particular game (assuming they all play well)

Re: FIFA will be rebranded as EA Sports FC in 2023

#50

Post by WHA8m » Wed, May 11, 2022, 10:25 AM UTC

qayxc wrote: post #34

boomboomsubban wrote: post #3

It's like if the devil and the antichrist split up. Yeah it's probably a good thing, but it's really hard to be happy about it. Even EA's way of selling it is "don't worry, we'll still charge you yearly for the same features including the money sucking ultimate team."

Nah, EA isn't even close to the level moral bankruptcy and corruption that FIFA represents. IMO the entire leadership of FIFA belongs behind bars.

totally agree. Some perspective is needed here. EA is just a shit company with their gambling mechanics and more. FIFA is corrupt and straight up doesn't care about human rights - on Katar construction sites for example. They're playing in a different league.