Wow, what a blast of fresh air, reading this. I miss the old Internet, when Aunt Sally still couldn't figure it out and certainly would be horrified to find her birthday party photos posted on it, much less would she even conceive of going and posting them herself
under her real name.
Why does online marketing have to be built around maintenance of a database of people's Real Identities® ? If it's a page full of comments about guitars, stick a Stratocaster ad on it and be done. The Internet was supposed to be about freedom and personal expression. I used to scoff at things like Second Life and people on BBSes with ridiculously fake avatars, but now we have the horrors of everyday life invading and taking over the "virtual" space, which is less and less virtual every day. Even the visual and auditory carnage of MySpace was preferable to the cookie-cutter sameness of Facebook, helpfully tracking your every single move before you even think to make it, and broadcasting the mundane minutiae of everyday existence to all your "friends".
I used to love Google when it first came out, it beat the pants off Alta Vista and it was a fantastic way to extract cool links from the vastness of the 'net. Now people log on to +1 each other on all the right topics and say all the right things and fit themselves into all the right pigeonholes. What if you want to go online not to maintain your identity as it is now, but to explore new ones? What if you need more than one identity? What if the whole notion of "identity" is something you find burdensome and ultimately repugnant? Well then, there must be something wrong with you and you must have something ghastly and awful to hide.
So yeah, fuck those guys.