Earlier quoted context omitted.
Netflix had great streaming tech years before anyone else did. I wonder why they decided that the right move was to compete on content. If they had just set up a platform where any content provider could sell their content (on a monthly or one-off basis) for a small cut like 15%, they might have become the default "TV store."
They had to. Consumers don't care about streaming tech; in their eyes all the services are the same levels of fine. They do care about content and once content producers started rolling their own streaming services, cutting Netflix out, and pulling their content, they had to do something to keep their shelves looking stocked.
You haven't tried All4 then? Even a paid subscription will not save you from random freeze and adverts.