A few years ago, Nintendo made a wonderful game called Super Mario Run. It was simple - Mario automatically runs and you tap to jump - but surprisingly deep. The timing of the jumps and the height of jump was paramount, and there was a ton of replayability in trying to get out-of-reach coins and finding shortcuts. It also captured the aesthetic of the Mario World games with modern graphics. I was VERY skeptical of a…
Super Mario Run, on top of being a great game at a great price is basically single payment f2p. And most people didn’t get that you could buy it and not worry about needing to buy berries or diamonds for real world money. Not worry about your child spending hundreds of real world dollars when playing on your phone. People just hated the fact that they had to pay for the cheapest priced Mario game ever.
I can't say I'm not biased here, I basically hate 95% of all the mobile games I ever tried, or at least stopped playing after an hour - so a 10$ purchase for me would simply never happen, because I don't like the platform. On the other hand I did do the "paid unlock" after trying it out for a few. (Ignore this if they had a demo, I never tried it, wasn't it iphone only?)