Earlier quoted context omitted.
I don’t know about markups but in most industries businesses would envy a 10% profit margin.
Finally found something [1]. > When setting your wholesale price, first multiply your cost of goods by two. This will ensure your wholesale profit margin is at least 50%. Profit margin is the gross profit a retailer earns when an item is sold. Apparel retail brands typically aim for a 30% to 50% wholesale profit margin, while direct-to-consumer retailers aim for a profit margin of 55% to 65%. (A margin is sometimes a…
1) the majority of apps don’t pay apple a cent because they make their money off selling user information
2) of those that remain most likely aren’t reaching the income point where it stops being 15%
3) 30% matches the payments of every other store, except those stores that don’t pay for any of the platform development. It’s super easy to charge next to nothing when you don’t have to pay actual engineers to make actual products.