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Vimeo: “We are a B2B solution, not the indie version of YouTube.”

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Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#121
Vimeo felt like a good solution for someone who might be selling video courses. This is a use case where you might have 400-500x 5-10 minute videos spread over a few courses that were streamed to folks who purchased one of your courses using Vimeo's embedded video player that's sitting in a custom site you've built.

I think their old plan was like $200 / year (I didn't use them personally since I didn't have a custom platform running) and it felt reasonably priced for that use case. When I eventually release my custom platform I was planning to use them and be happy about it. Thankfully I haven't gotten to the video playing component of the platform yet because I wouldn't want to use them under this new pricing strategy.

Wistia's pricing plans aren't much better (they are a competitor to Vimeo). It's $1,200 / year but also 25 cents per video on top of that. If you have a lot of small videos you get crushed. Suddenly 400x 5 minute videos means another $100 / month ($2,400 / year total). I don't understand why they would make their pricing model based on something that punishes folks who make smaller videos. Breaking up a single 50 minute video into 10x 5 minute videos shouldn't cost you 10x the price IMO.

It's unfortunate because it might take you years of producing videos before you even make a few hundred bucks a month, $150-300 a month on day 1 is a ton relative to that especially since that's only 1 component of your costs, then there's web hosting, payment provider transaction fees, refund fees, various taxes, etc.. Kind of makes it hard to get into a position to succeed unless you're able to invest many thousands of dollars up front.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#122

Earlier quoted context omitted.

She makes around $25k a month from her videos, so paying $3.1k for hosting doesn't seem like an unusual cost. However, it's obvious that she derives no benefit from being able to control her own branding or whatever value-add that vimeo provides over youtube so putting it on an ad-supported platform like youtube probably just makes more sense for her.

A single provider deciding to charge you 16% of your revenue is kind of unusual.

[deleted]

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#124
post #69

Feels like Vimeo missed an opportunity to be the home of creatives. They had the right brand perception for it, and were there early. A video producer friend persevered hard to continue using it from 2012 to 2019, but out of chronic frustration with its product design, sadly moved to youtube. I got the sense of a general stubborn "we know what's right for you, you don't" attitude in their product design. And it seeme…

Sounds like they tried and found it wasn’t sustainable.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#125

Earlier quoted context omitted.

You do realize that's ~60% of what they attempted to shake them down for, right? An existing customer? With no reasonable notice?

If you're not willing to pay for bandwidth you're not a legit customer.

She was already a paying customer, willing to pay them the price they had set before (which might have been too low, but that's their fault then, not hers). So up until this point she was a paying and "legit" customer. And they didn't know if she would be willing to pay significantly more if they asked for that.

>"I was already paying $200 a year [...]. Her quoted price: $3,500 a year. She was given a week to upgrade her content, decrease her bandwidth usage, or leave Vimeo.

A week's notice for a 17.5x price hike you unilaterally declared? That's not what you should do to such a customer, ever. To me, that's either a shakedown, or a deliberate step to make her stop using the service, e.g. because such "small" account are no longer worth your time, or you try to be a b2b business now, and those "small" customers do not fit with that image, or whatever.

If something changed for vimeo that increased the their own expenditures over night, then I'd have a little more understanding for them. But that's not what they said or even hinted at happening.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#126
post #116

Earlier quoted context omitted.

A single provider deciding to charge you 16% of your revenue is kind of unusual.

Apple’s App Store charges much more than that for a service that includes only very basic hosting of an application package.

That is also egregious, but Apple and Google are getting away with it because they have a duopoly over mobile phone app stores. Not so with video hosting.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#127
post #55
post #31

Earlier quoted context omitted.

They said it's a custom plan. And if her videos are multiple hours long, but not being watched all the way through, yet the Vimeo client downloads the entire video when you click play (i believe this is how it works, it's not a rolling buffer like YouTube, could be wrong)...that sounds like an issue Vimeo should fix, not the creator.

But why would they invest time and energy fixing a flaw for a customer spending $200/yr? That pays for like 2 hours of a senior engineer. More expedient to ask them to pay more or leave.

The problem is that the acount in question would be a “low” to “midling” usage account in youtube or twitch terms. The kind where your friends tell you “just keep at it and one day you might find success”.

Obviously vimeo is free to shed this user, as they are free to change business and open a goat farm in El Paso or a hair saloon in Brooklyn. This is not about vimeo’s rights or freedoms.

The idea behind service providers is that they pool together many similar needs and serve them more efficiently than individual users alone could. For example if vimeo would have tens of thousands of accounts who need an optimisation to make their video serving more efficient that could start to make sense for vimeo.

Now the problem is that it seems vimeo either doesn’t have the scale to pull this off, or decided to not do it. That is fine, but then why would anyone go into business with them? It sounds like vimeo is sinking and anyone who is a paying customer of them now is better get off and quick.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#129

This is a response to the Patreon story from last week[0]. The thing with Vimeo charging that much for videos is that it doesn’t look like they actually needed Vimeo. Ya, it’s nice to have rich analytics, but it sounded like they would have been just fine simply distributing the MP4 to subscribers via some file transfer service, eg. WeTransfer. 0: https://news.ycombinator.com/item?id=30686704

Ah, did not see this one, sorry!

That one didn't have vimeo's response IIRC so this is still useful.

Re: Vimeo: “We are a B2B solution, not the indie version of YouTube.”

#130
post #8

> She’s uploaded 117 subscriber-only videos so far, and each one only gets around 150 views on average. Her most viewed video has around 815 views. … Her bandwidth usage was within the top 1 percent of Vimeo users, the company said Well that’s telling. Sounds like a company that’s on the rocks trying to squeeze money out of a small number of users to survive.

To be fair more than 9 out of 10 of youtube users don't get +10K views too...

I have to give it to YouTube they are keeping tons of obscure videos alive. For years.
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