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Why is there a TikTok tracking pixel on UberEats what is this crap?

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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#161

Post by madeofpalk »

throwthere wrote: post #140
kmeisthax wrote: post #39

Earlier quoted context omitted.

This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies. Nobody objects to UberEats knowing that their Tiktok ads are working or not - they object to Tiktok cross-referencing the data from UberEats and everywhere else to build an interest profile on them.

> This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies. Really? I thought Apple's newly-implemented ATT was exactly what made attribution impossible for things like app store purchases.

My understanding is Apple imposed no additional technical restrictions, apart from nearly a consent pop up. In-app attribution is still possible, if the user approves.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#162

Post by [deleted] »

PragmaticPulp wrote: post #136
dvt wrote: post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

> Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. I really don’t understand the goal with vague statements like this that can’t even provide even the slightest hint of specifics. What specific data? Even a single example would make this anecdote useful. Instead it feels more like a brag. “I know something but I’m not telling” but in this case the comment…

[deleted]

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#163

Post by yupper32 »

Atsuii wrote: post #156
Gunax wrote: post #134

Earlier quoted context omitted.

Well I am ready for my hairs to stand up. What did the data faucet contain?

We used to have access to individual demographic data for breaking down your analytics and ad targeting, as well as being able to target users based on their specific email address or phone number. We could also target your friends. From memory this has now all been rolled up into cohort demographics and 'look-a-like' audiences so you can no longer break your data down by specific users demographic attributes or targ…

That's... not that interesting? At least not on the Facebook side of things.

Why shouldn't I be able to advertise to people who have recently marked themselves as married, or who liked the Yankees facebook page?

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#164

Post by anchpop »

andrewjl wrote: post #150
dvt wrote: post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

The solution to this is simple though by no means easy: treat ones digital data as private property.

I don’t see why that would solve the issue. your browser is communicating with facebook’s servers, so if they log your communication it’s not exactly a violation of your private property rights

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#165

Post by sha256sum »

Nextgrid wrote: post #52
sha256sum wrote: post #3

Protip: if user privacy is a concern to you, then not supporting these companies (by handing them your data) is a good place to start.

Well in this case data is collected and sent to various third-parties even without you willingly entering any data on the website manually.

The best bypass for this process is to cut Ubereats entirely out of the picture and call the local restaurant directly to place your order. Ubereats in this case is a third party so what difference does it make? None of you start to think about it.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#166

Post by rscrawfo »

rhizome wrote: post #138
kshdeo wrote: post #128

Earlier quoted context omitted.

If they know how their campaigns are doing -> they can target better and earn more money and in turn give you more discounts. So it’s just good karma to let them run the tiny js script which does no more harm than 100 other services running on your machine, which you never used either.

Aside from how well targeting works (it doesn't), it's a bit presumptuous to assume resources on a user's machine are free for the taking, much less justifying it with an assumption about "unused" services running on that machine. At the same time, and I imagine this might be the vantage point you're speaking from, it wouldn't be the first time advertisers played fast and loose with user resources and activity.

You don't feel like targeting works? I feel like I'm a moderately careful person (who hates ads), I use stricter browser settings and ublock origin, but I still get somewhat targeted ads when I do see them. My wife, who isn't as careful, frequently gets very targeted ads. Friends and family often remark that the phone seems to be listening with how targeted the ads are. Exposing your brand to those who are interested is very powerful.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#167

Post by ipaddr »

gtirloni wrote: post #27
ipaddr wrote: post #25

Earlier quoted context omitted.

Your list of companies is too short. Throw out the market leaders who spend on brand and cheat somewhere else in the chain and look for a smaller company.

Why are smaller companies any better in this regard?

They haven't perfected extracting value and the lockin potential is lower as smaller companies don't have the moat.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#169

Post by Nicksil »

refulgentis wrote: post #98
1_player wrote: post #85

Earlier quoted context omitted.

> As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny Imagine gloating and being proud of such a career.

Quoted post unavailable.

>Ads are fine

You work for Google; of course you find them fine.

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