I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.
Why is there a TikTok tracking pixel on UberEats what is this crap?
81–90 of 232 posts
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#82As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#83The amount of tracking on this page is astounding. Just from the screenshot, I count 9 trackers: Uber Eats' own analytics sc-static.net (Snapchat? whois doesn't reveal anything.) Google Tag Manager Facebook Connect Yahoo TikTok ispot.tv (Some sort of ad management solution.) Hotjar (Behavioural analytics.) Bing
This is honestly very few considering how many different places Uber Eats probably advertises on. I work on helping new Shopify merchants get more early sales, and ads are super important for that to happen. Open up any small and growing e-commerce store and you'll see at least this many. Without ads, you don't find these small businesses, and all consumers just go to Amazon, or other large established marketplaces.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#84Just in general look at those cookie consent dialogs at any site living on advertising or using it and really see the insanity of number of partners... That should show that we might actually need to burn it all down...
So I install uBlock, uMatrix and Pi-hole everywhere. Also help customers do the same with sane defaults so they get rid of most stuff without burning their whole browser.
And as an advertiser we don't have to pay for the people that didn't want to see our ads in the first place, win win loose :-)
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#85As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.
Imagine gloating and being proud of such a career.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#86As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.
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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#87Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#88Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#89Earlier quoted context omitted.
> If they are criminal why would you use them? People don’t give money to scammers because they know their scammers. It’s the same with privacy issues, people who don’t know what’s happening can’t make informed choices.
>people who don’t know what’s happening can’t make informed choices. it's really distasteful how privacy advocates always assume that everybody who doesn't feel the same way they do is uninformed. the average person has a basic understanding that companies keep track of them online. everybody who's spent more than five minutes online without an adblocker understands retargeting. it's not that people don't understand,…
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#90Just in general look at those cookie consent dialogs at any site living on advertising or using it and really see the insanity of number of partners... That should show that we might actually need to burn it all down...