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Why is there a TikTok tracking pixel on UberEats what is this crap?

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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#81

I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.

This is it but only half the equation. Yes, the pixel lets advertisers track their return on ad spend (through tracking conversions), but it's also a targeting mechanism (ie you can tell ad platforms you will pay $X / conversion, versus paying per impression or per click).

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#82
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

[flagged]

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#83
post #56

The amount of tracking on this page is astounding. Just from the screenshot, I count 9 trackers: Uber Eats' own analytics sc-static.net (Snapchat? whois doesn't reveal anything.) Google Tag Manager Facebook Connect Yahoo TikTok ispot.tv (Some sort of ad management solution.) Hotjar (Behavioural analytics.) Bing

This is honestly very few considering how many different places Uber Eats probably advertises on. I work on helping new Shopify merchants get more early sales, and ads are super important for that to happen. Open up any small and growing e-commerce store and you'll see at least this many. Without ads, you don't find these small businesses, and all consumers just go to Amazon, or other large established marketplaces.

Not on the main topic, but is there a way I can get in touch to discuss how you might be able to help us and our Shopify shop?

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#84
post #51

Just in general look at those cookie consent dialogs at any site living on advertising or using it and really see the insanity of number of partners... That should show that we might actually need to burn it all down...

Just install uBlock on your friends and families browsers. Most people seems fine with being tracked if that means they get "offers" they don't want to miss. I however detest anything connected to advertisement to the level that I frequently hang up when our own sales people call me because I directly spot a salesperson, even before I recognize the voice... Quite embarrasing sometimes :-)

So I install uBlock, uMatrix and Pi-hole everywhere. Also help customers do the same with sane defaults so they get rid of most stuff without burning their whole browser.

And as an advertiser we don't have to pay for the people that didn't want to see our ads in the first place, win win loose :-)

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#85
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

> As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny

Imagine gloating and being proud of such a career.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#86
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

[flagged]

No post body was provided.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#89
post #26

Earlier quoted context omitted.

> If they are criminal why would you use them? People don’t give money to scammers because they know their scammers. It’s the same with privacy issues, people who don’t know what’s happening can’t make informed choices.

>people who don’t know what’s happening can’t make informed choices. it's really distasteful how privacy advocates always assume that everybody who doesn't feel the same way they do is uninformed. the average person has a basic understanding that companies keep track of them online. everybody who's spent more than five minutes online without an adblocker understands retargeting. it's not that people don't understand,…

This is why user-tracking should be opt-in. And not opt-in by clicking a button, but opt-in by filling out a physical form and sending it by mail.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#90
post #51

Just in general look at those cookie consent dialogs at any site living on advertising or using it and really see the insanity of number of partners... That should show that we might actually need to burn it all down...

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