Live data from Hacker News

Why is there a TikTok tracking pixel on UberEats what is this crap?

user-images.githubusercontent.com

121–130 of 232 posts

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#121
post #110

Earlier quoted context omitted.

Ads themselves might be fine to you (I disagree). Breaking privacy laws, spying on users, and dark patterns to trick user into "consent" is not.

And one need have the other so I can't imagine what exactly it is you're talking about in the context of a reply to the statement "Ads are fine."

Ads targeted based on the content they are placed next to don't need to track anybody. While they might be annoying (i.e. take up space / time) they don't have any privacy concerns.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#122
The answer to this is the same as to all similar questions: why are you not blocking third-party content by default? To which the reaction tends to be that this is too difficult/too much hassle/should not be necessary. No, it should not be necessary just like locking your door should be necessary. Unfortunately, it is.

By the way, in this specific case another answer is "UberEats? Learn To Cook™!"

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#123
post #122

The answer to this is the same as to all similar questions: why are you not blocking third-party content by default ? To which the reaction tends to be that this is too difficult/too much hassle/should not be necessary. No, it should not be necessary just like locking your door should be necessary. Unfortunately, it is. By the way, in this specific case another answer is "UberEats? Learn To Cook™!"

Looks blocked to me.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#124
post #90

Earlier quoted context omitted.

Would you be willing to pay for the content you get for free from sites like YouTube, Reddit, and HackerNews?

If you pay, you still get tracked. PS: And now they have your name, address, email and CC on file.

Also an important data point: (1) you have disposable income and (2) you are willing to pay.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#125

As one can see from comments on HN, it bothers some website developers when these basic tactics are openly discussed. The user gets no choice over whether her data is shared, or with whom it is shared. The expectation appears to be that no one will ever complain, whether for the first time or on a consistent basis. Perhaps there is a belief that if a certain amount of time passes without any complaints, this signifie…

> As one can see from comments on HN, it bothers some website developers when these basic tactics are openly discussed. no in this case i think this post has everything to do with OP believing that this pixel tracking by a non-American/non-Western firm (in this case Chinese) is somehow less kosher compared to tracking by Silicon Valley social media platforms/firms (who, as others have pointed out, use exactly the sam…

That may have been the case for the original poster, but the discussion has been about tracking generally.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#127
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

> As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny Imagine gloating and being proud of such a career.

I didn’t get the sense that he/she was gloating. Just citing their expertise.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#128
post #61

Earlier quoted context omitted.

This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies. Nobody objects to UberEats knowing that their Tiktok ads are working or not - they object to Tiktok cross-referencing the data from UberEats and everywhere else to build an interest profile on them.

As a user I have the complete opposite objections: I do not see why I would have Uber run JavaScript on my machine just for them to know how well their campaigns are working, while I totally want advertisement that is highly targeted to me.

If they know how their campaigns are doing -> they can target better and earn more money and in turn give you more discounts. So it’s just good karma to let them run the tiny js script which does no more harm than 100 other services running on your machine, which you never used either.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#129

Earlier quoted context omitted.

Yes, everyone knows. That's why there are people in this thread and others like it, on a website catering to highly technical people, who are surprised at how deep the tracking goes and what it is used for. Surely then, the average person is much more informed!

i encourage you to talk to an "average person" about this some time. check with your parents to see how much they assume they're being tracked online. most people i've discussed the topic with misunderstand how much they're being tracked, but assume that they are being tracked more than they actually are, not less. and they're totally okay with that.

A common one is noticing that targeting works so well they see ads for things they've talked about and assume their phone is listening in on them. Though I wouldn't say they're okay with it.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#130
As many people have pointed out these are for tracking the performance of ad traffic. Savvy, "privacy minded" businesses may listen to this sort of outrage, and pull the pixels off their websites. But you are kidding yourself if you think you aren't being tracked because the frontend JS is all first party.

The same thing can, and is happening server side. Every platform out there now has an event/conversion API [1]. If you are logging in to Uber Eats with a email/phone number you have used elsewhere then you are going to be tracked full-stop.

1. Here is TikTok's for example https://ads.tiktok.com/help/article?aid=10003669

Post reply on HN