Earlier quoted context omitted.
I would much sooner label 'the march of dimes' a charity and a PSA than marketing, but each to their own. Also: note that exactly those things are trotted out by the marketing people to prove that "hey, marketing isn't all evil" when actually they have to reach back decades into history for an example that people will recognize and that has nothing to do with selling un-necessary stuff, which is the thing they are as…
I mean, you can, but then you should probably tell Cindy Rahman, their SVP and Chief Marketing Officer, that her job title makes no sense. And the IRS that the 4.9 million-odd they claimed they spent on advertising on their Federal 990 form in 2020 was mis-labeled. The March of Dimes is and was in the marketing business. > actually they have to reach back decades March of Dimes is still here. It's a modern example as…
We did not start the discussion about the march of dimes or any such project, that's just a convenient fig leaf, what matters here is companies selling commercial products and services that people don't need while using armies of psychologists and a continuous barrage of media expressions to battle down the natural defenses to get people to act against their own interest.
If you want to have a side discussion that there are some applications of those same techniques that may have positive effect then you're free to do so but preferably not with me.