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Google Tag Manager, the new anti-adblock weapon (2020)

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121–130 of 902 posts

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#121
The only reasonable way to interact with the modern web is to disable everything by default including images, cookies, CSS, JavaScript, video, frames etc and then develop strategies for interacting with each website. Either in the browser or in reimplemented frontends like nitter/bibliogram or externally using things like yt-dlp, gallery-dl, woob etc.

Edit: oh and only contact the web via Apple private relay or Tor etc.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#122
post #8

Citing adblock feels like clickbait. Google Tag Manager can't run ads so I don't follow the comparison. Marketing analytics could always side-step anti-adblocking tools through server-side tracking.

Server side tracking based on what, server access logs? That's not particularly helpful compared to the info you get with clientside analytics libraries.

No, the gtag in the browser sends all the data to the server-side proxy. Then on the server-side config you can pick which parts of the data to share with 3rd parties. So there is still client side data capture, its just reduced to one component capturing the data.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#124
post #102

I blindly added Google Tag Manager to my sites. This article gave me a reason to remove it, thanks.

You shouldn’t be adding any google scripts to your site, u less you believe that you have the right to support spying on your users. Google “analytics” is a spyware system that they bribed sites to include with the promise of “knowing your users”.

I used them to set up their Search Console product and didn't think to remove them.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#125
post #25

God damn... this is it, this is the end-game. There's no way to fight this unless you customize and maintain blocking scripts for each individual website. Yes, websites could always have done this, but the REST (CDN-bypassing) requests' cost and the manual maintenance for the telemetry endpoints and storage was an impediment that Google just gives them a drop-in solution for :( I think Google is happy to eat some of…

"I don't have the time or energy to block JavaScript and/or manually inspect each domain's requests to figure out if they use server-side tracking or not." By default, I don't run JavaScript. I don't see blocking JS as a problem - in fact, it's a blessing as the web is blinding fast without it - and also most of the ads just simply disappear if JS is not running. On occasions when I need JS (only about 3-5% of sites)…

I used to run NoScript then at some point (maybe switched browsers?) I stopped using it. You've persuaded me to re-enable it.

Also - Firefox on mobile supports NoScript!

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#126
post #101

Earlier quoted context omitted.

I don't think this is a solution, since modern fingerprinting methods go far, far beyond IP address.

Apple Private Relay runs on iDevices, which are almost all identical.

Panopticon still seems to think my browser is pretty unique, and I am browsing with an iDevice.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#127
post #61

Server-side tracking has been around for a while (indeed this article is dated Nov 15, 2020; and of course, you could argue simply parsing your Apache/nginx logs to get visitor stats has existed forever). The article I think conflates several different pieces. There's probably a few actual use cases marketers may care about for tagging/tracking/analytics: 1. Simplest: I want to know how many people use my site/app, h…

I think some of the whiplash in the market isn't just the tit for tat battle with ad blockers and regulators but the realization that there's so much useless data being collected. The best data we get is first party (ie things people click or type into forms on our sites) or qualitative feedback from surveys. GA and GTM are valuable tools for us but Google's network isn't really.

Yea. Though, GA does (at least) two things: analyzes your own data, and, uses the data they collect from all their other sites to improve your experience via better bot detection, recommendations, insights. Google's network is useful, like it or not, for a) their cross device graph - they know which mobile devices and which desktop browsers are the same user (ish) and b) from that, building better MTA models than you can with pure first-party data - especially if most of your traffic isn't logged in.

But I agree, the future is pointing toward a world where privacy and empowerment is more in the hands of the user, and that's a good thing.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#128

Note that the Google announcement in question was August 2020. This didn't seem to make any significant changes to the ad-block space when it rolled out, and pretty much every site is still running the Javascript frontend.

Sorry I can't understand the article, but does server side Google tag manager already out?

If I am reading it right, the article is saying about 1/3 of all web sites on the Internet already use GTM.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#129
post #81
post #30

Earlier quoted context omitted.

Isn't it so strange that if you or I were to do these kinds of things to an individual it would be considered creepy cyber stalking but when companies do it they are rewarded?

Do what? Record who came in and out of your house?

Bad analogy.

It's more like Target, Walmart, and Best Buy recording everything you do in the store (where your eyes go, what you say to your spouse, etc.) and then selling that information to random companies you've never interacted with, including each other.

Together, they can create a comprehensive log of everything you do outside (and inside!) your house and secretly sell it.

This isn't even an analogy. With Alexa and Google Home, we should expect that it's literally happening.

Re: Google Tag Manager, the new anti-adblock weapon (2020)

#130

Earlier quoted context omitted.

Just block Google tag manager itself. Gets two birds stoned at the same time.

How would you do that? Isn't it the server that talks to Google Tag Manager, not the browser?

use uMatrix or uBlock and block individual domains

https://github.com/gorhill/uMatrix

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