Anyone think about the fact that Google has spent years becoming a minimalist for search effort and user experience, making results faster, more accurate, predict better, and be more painless... In short, they make a users experience and interactions with the site quick, almost transparent. Get in get out! Predict and find my results before I'm even done typing and show me the entire site before hitting "search". Now take other sites, how long does it take to find anything on facebook?... for ever, you have to dig and filter, and look and check... Its painful. I know it does not amount to much more than an observation but all that extra time spent does not reflect usefulness or effort on the users side. Id like to see a CPM comparison chart for popular sites!
The Facebook Chart That Freaks Google Out
21–30 of 43 posts
Re: The Facebook Chart That Freaks Google Out
#22The comments here and the comments at allthingsD make it clear that many people don't understand how cookies and data collection work which is surprising. Every time you visit a page with any kind of facebook integration (like button or whatever) facebook adds your online behaviour to it's user profile. Ideally, from facebooks perspective, everyone would always be logged in to facebook and all pages would have a like…
Google has G Analytic and now G+. Logged in or not they have the IP.
But the chart is about time spent online
Re: The Facebook Chart That Freaks Google Out
#23Anyone think about the fact that Google has spent years becoming a minimalist for search effort and user experience, making results faster, more accurate, predict better, and be more painless... In short, they make a users experience and interactions with the site quick, almost transparent. Get in get out! Predict and find my results before I'm even done typing and show me the entire site before hitting "search". Now…
That's the old Google you're talking about.
Re: The Facebook Chart That Freaks Google Out
#24The comments here and the comments at allthingsD make it clear that many people don't understand how cookies and data collection work which is surprising. Every time you visit a page with any kind of facebook integration (like button or whatever) facebook adds your online behaviour to it's user profile. Ideally, from facebooks perspective, everyone would always be logged in to facebook and all pages would have a like…
I'm not trying to be deliberately obtuse, here, but would you please clarify where the money is, there?
Theoretically, fine-grained targeted advertising is the money. To get to that fine grain, you need lots of Stasi-like data. That's the tough part, unless you're FB. The other half (algorithms) can be continually iterated and improved by throwing math/CS/physics PhDs at the problem.
Re: The Facebook Chart That Freaks Google Out
#25The comments here and the comments at allthingsD make it clear that many people don't understand how cookies and data collection work which is surprising. Every time you visit a page with any kind of facebook integration (like button or whatever) facebook adds your online behaviour to it's user profile. Ideally, from facebooks perspective, everyone would always be logged in to facebook and all pages would have a like…
I'm not trying to be deliberately obtuse, here, but would you please clarify where the money is, there?
Facebook can create a demographic profile of its users by observing (spying) on users' browsing behavior. Advertisers will pay more for targeted demographics, e.g. women over 40 who read Martha Stewart and travel often.
Re: The Facebook Chart That Freaks Google Out
#26Earlier quoted context omitted.
This chart isn't suggesting that more people are clicking on Google ads. Facebook is a direct competitor with Adwords. Besides, the more time you spend on Google sites, the more of Google's ads you're exposed to. The steepness of Facebook's curve is very likely to freak Google out.
The steepness of Facebook's curve is very likely to freak Google out. Facebook looks likely to exceed 200% in just a few years!
Your comment made me laugh, but in seriousness, FB might be causing people to spend more time than they used to online, so that 200% number is, in a certain sense, not implausible.
Re: The Facebook Chart That Freaks Google Out
#27Stupid chart, huge difference here. Google has the advantage of knowing what a user wants when they are searching for it. Facebook is always pushing ads when users are looking to stalk people's photos.
Not to mention that Google is in the business of sending you away from their website; hopefully through an ad link.
If users are spending more time on Facebook, one could extrapolate that they are spending less time clicking on ads. The exact opposite of what Google wants.
Re: The Facebook Chart That Freaks Google Out
#28The comments here and the comments at allthingsD make it clear that many people don't understand how cookies and data collection work which is surprising. Every time you visit a page with any kind of facebook integration (like button or whatever) facebook adds your online behaviour to it's user profile. Ideally, from facebooks perspective, everyone would always be logged in to facebook and all pages would have a like…
Does Facebook's privacy statement state that they don't track "logged out" users? Logging out of Facebook does not delete all facebook.com cookies (let alone any web beacons from covert domains Facebook might use), so they could technically still track users.
I just deleted my facebook.com cookies. Visiting facebook.com login page issued me 5 cookies. Logging in issued 31 (!) additional cookies. Logging out and restarting my browsing (to clear session cookies) left me with 3 cookies. And those 3 cookies have suspicious names like "datr" and "lu" (Log User?) with obfuscated hash values.
Re: The Facebook Chart That Freaks Google Out
#29The comments here and the comments at allthingsD make it clear that many people don't understand how cookies and data collection work which is surprising. Every time you visit a page with any kind of facebook integration (like button or whatever) facebook adds your online behaviour to it's user profile. Ideally, from facebooks perspective, everyone would always be logged in to facebook and all pages would have a like…
I'm not trying to be deliberately obtuse, here, but would you please clarify where the money is, there?
Look at the fundamentals:
Facebook has a shit-ton of information about you already. It knows your social graph, it knows what you "like", it knows your name, it knows your relationship and job status, it knows your religion, it knows your age, it knows your education, it knows your phone number and address. These are things you may have explicitly told it. It now also knows a significant fraction of your browsing history. Web-savvy folks with a solid business sense know how that sort of information can be easily monetized.
Consider what Facebook can easily determine from the information it explicitly knows: your income, debt level, and credit rating; your family size (and stage); your job satisfaction; your relationship satisfaction; your hobbies; your fetishes; every single one of your buying patterns. Facebook can not only determine a better set of ads to present to you on facebook.com it can resell information elsewhere to others so they can present better and more effective ads/deals on potentially every site you visit and offers you receive in the mail and through other mechanisms as well.
A hypothetical example: facebook is able to determine that you are a gainfully employed person with a much higher than average income and no children, they can also tell that you "like" a lot of things about motorcycles, you visit motorcycle news sites and web forums several times a week, you visit motorcycle manufacturer pages often. How valuable is that information to a local motorcycle dealership?
Re: The Facebook Chart That Freaks Google Out
#30Earlier quoted context omitted.
I'm not trying to be deliberately obtuse, here, but would you please clarify where the money is, there?
Look at the fundamentals: Facebook has a shit-ton of information about you already. It knows your social graph, it knows what you "like", it knows your name, it knows your relationship and job status, it knows your religion, it knows your age, it knows your education, it knows your phone number and address. These are things you may have explicitly told it. It now also knows a significant fraction of your browsing his…
For those that are worried about it(which should be pretty much anyone) this is an extension that claims to block all other sites from gleaning your fb credentials. Probably a good idea to do. The code is on github if you want to extend it.