The Facebook Chart That Freaks Google Out
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The Facebook Chart That Freaks Google Out
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Re: The Facebook Chart That Freaks Google Out
#2I have trouble understanding why this graph would freak google out.
The more time I spend on google sites the less time I'm spending on sites I reached through google ads.
Re: The Facebook Chart That Freaks Google Out
#3I have trouble understanding why this graph would freak google out. The more time I spend on google sites the less time I'm spending on sites I reached through google ads.
This chart isn't suggesting that more people are clicking on Google ads.
Facebook is a direct competitor with Adwords. Besides, the more time you spend on Google sites, the more of Google's ads you're exposed to. The steepness of Facebook's curve is very likely to freak Google out.
Re: The Facebook Chart That Freaks Google Out
#4Yes, people spend a lot of time on FB but how much of it converts to revenue? Google could be converting visitors to revenue faster than what FB could be. Say, I search for a .is domain registrar, I click on the ad which seems to be selling it the cheapest and I leave Google. My short visit was converted to revenue and converted quick. On the other hand, I go to FB not to look for anything specific but only checkout what other people are sharing or share something myself. I think the way I use FB, since I'm not looking for anything specific, I have a lesser inclination towards clicking on a link which is trying to sell me something. Google could show me links to stuff I was looking for making it more likely for me to click on them. (Yes, there are gamers who buy credit but I'm not one of them and not suitable to comment there. But from what I remember, it's not a significant share of FB revenue - but I may remember very old stuff and I would be wrong today.)
Re: The Facebook Chart That Freaks Google Out
#5Yes, people spend a lot of time on FB but how much of it converts to revenue? Google could be converting visitors to revenue faster than what FB could be. Say, I search for a .is domain registrar, I click on the ad which seems to be selling it the cheapest and I leave Google. My short visit was converted to revenue and converted quick. On the other hand, I go to FB not to look for anything specific but only checkout…
The graph that would be more interesting is a graph of ad sales. Google and Facebook are both fighting for the same marketing budget dollars.
Re: The Facebook Chart That Freaks Google Out
#6Yes, people spend a lot of time on FB but how much of it converts to revenue? Google could be converting visitors to revenue faster than what FB could be. Say, I search for a .is domain registrar, I click on the ad which seems to be selling it the cheapest and I leave Google. My short visit was converted to revenue and converted quick. On the other hand, I go to FB not to look for anything specific but only checkout…
100% agreed.
also fb has so many hits, they´re selling their ads for quite little money. the average amount of hits to get 1$ revenue would be more interesting
Re: The Facebook Chart That Freaks Google Out
#7According to this line of thinking, Google has spent the past 5 years being freaked out by Yahoo.
Of course they haven't. I think Google's Facebook envy has everything to do with the data Facebook is amassing -- not with time spent on their service.
Re: The Facebook Chart That Freaks Google Out
#8I have trouble understanding why this graph would freak google out. The more time I spend on google sites the less time I'm spending on sites I reached through google ads.
This chart isn't suggesting that more people are clicking on Google ads. Facebook is a direct competitor with Adwords. Besides, the more time you spend on Google sites, the more of Google's ads you're exposed to. The steepness of Facebook's curve is very likely to freak Google out.
Google and Facebook are competing for ad dollars, but different ad dollars. Google has search advertising pretty much locked. Facebook has figured out brand marketing. Google has been trying to crack that nut for years with AdSense, but Facebook's built-in demographics and time on site looks like they figured it out.
I think commenter's are right. Time on site won't hurt Google's core ad market.
Re: The Facebook Chart That Freaks Google Out
#9According to this line of thinking, Google has spent the past 5 years being freaked out by Yahoo. Of course they haven't. I think Google's Facebook envy has everything to do with the data Facebook is amassing -- not with time spent on their service.
According to this line of thinking, Google has spent the past 5 years being freaked out by Yahoo.
Not necessarily, I think what is important here is the slope of Facebook's line, not its overall y-value.
Re: The Facebook Chart That Freaks Google Out
#10Stupid chart, huge difference here. Google has the advantage of knowing what a user wants when they are searching for it. Facebook is always pushing ads when users are looking to stalk people's photos.