But it's not really how life works. Any real political movement should realise that playing the optics game is doomed, and explicitly avoid such things.
"The revolution will not be televised" was a good slogan for example...
This Reddit story gives me some sympathy to the moderator. I think they were being honest, but they were glamoured with fame and media. And it revealed how the vast majority of redditors are just live action role playing with no actual change in themselves or their world. The drama around it and the new subreddits are all just another scenario in their online roleplay.
The idea that 4chan used cartoon frogs to meme a president into office is something that is seriously believed because it enforces belief in the media, in spectacle, in attention, in optics itself. 4chan doesn't take it seriously however, and I find it both funny and a good example that those who believe in optics should believe that optics works.
Optics is everything to optics.