Earlier quoted context omitted.
The acquisition strategy could have worked going forwards, seeing as there's not much anti-trust will in the U.S. against M&A, but the problem is that they missed the chance to buy musical.ly (bought for $1 billion by ByteDance in 2017) which became TikTok. If they had made this acquisition they would be in a very different position. Looking at my teenage kids and their friends, they barely use Instagram (let alone F…
> Looking at my teenage kids and their friends I wonder how important this demographic really is. I understand there's an argument for kids being the future, and so on, but almost everyone I know with disposible income is on Instagram and Facebook, via the apps, and seeing ads. As teenage kids stop being teenage kids, they're going to start caring about sharing baby photos and travel photos and cyber-bullying their m…
This does presume that the metric is money and not eyeballs; from where I sit tech in general cares little about revenue and a lot about "daily active users".
Despite that, if you can brainwash 0-15 year olds into the belief that your brand is great, the future goodwill may offer significant rewards as you evolve with your users.