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Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

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Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#61

Post by parkerhiggins »

mdoms wrote: post #55
Miraste wrote: post #47

Earlier quoted context omitted.

This seems like a tech-community-only opinion to me, the same thinking that is currently killing Magic Leap. If you want to build a mass-market AR headset, you should have one priority: make it look like glasses. People like eye contact. People don’t like looking like alien telemetry pods are eating their eyeballs. Once you have that, then you can worry about things like resolution, fov, and color reproduction. The o…

> Above all else, Apple doesn’t release products that are dorky. https://www.apple.com/nz/airpods/

Friendly reminder that AirPods alone are a bigger revenue line item than Netflix.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#62

Post by wpietri »

nwatson wrote: post #36
wpietri wrote: post #23

Back in October, when Facebook made a lot of "metaverse" noise, I wrote a thread looking at the history of stereoscopic 3D from the 1850s to the present as a way of explaining why I think facehugger VR is going nowhere. Somebody turned up to complain that going back to the Civil War era wasn't sufficiently big picture for him: "You need a long view. All the serious players are still in the Mercury phase. The Gemini a…

The same Abovitz that did this abomination of a TEDx talk ... https://youtu.be/w8J5BWL8oJY

What, and I mean this sincerely, the fuck?

I have been to a bunch of experimental theater over the years, so I was prepared to accept the initial setup. But he didn't pull it together at all!

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#63

Post by Miraste »

mdoms wrote: post #55
Miraste wrote: post #47

Earlier quoted context omitted.

This seems like a tech-community-only opinion to me, the same thinking that is currently killing Magic Leap. If you want to build a mass-market AR headset, you should have one priority: make it look like glasses. People like eye contact. People don’t like looking like alien telemetry pods are eating their eyeballs. Once you have that, then you can worry about things like resolution, fov, and color reproduction. The o…

> Above all else, Apple doesn’t release products that are dorky. https://www.apple.com/nz/airpods/

“Being cool” is the biggest appeal of AirPods. As pointed out elsewhere on the thread, they made wireless Bluetooth so fashionable celebrities wear them in Zoom calls. Before AirPods wireless Bluetooth was not cool. AirPods are a carefully engineered phenomenon that Apple will be seeking to replicate with VR/AR as much as possible.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#64

Post by nine_k »

germinalphrase wrote: post #21
p1necone wrote: post #13

Earlier quoted context omitted.

It seems to me like a regular VR headset + dual cameras on the front might be able to get much better results than actual AR?

Even if it did, people won’t wear them in public. Google Glass looked half normal and people were still getting accosted in restaurants.

People freak out at the idea of cameras of some random dude constantly watching them.

This is a bit funny because they'd be watched by multiple cameras in any restaurant or supermarket. OTOH the viewpoint of the overhead monitoring cameras is very distinctive, and the resolution is usually barely enough to see a face. The Glass's camera gave more "normal" and higher-resolution footage.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#65

Post by wpietri »

deanCommie wrote: post #60
ramesh31 wrote: post #48

Earlier quoted context omitted.

>I honestly though Magic Leap wasn't even around anymore. Last news I heard about them was they burned through $billions, their product woefully (almost fraudulently) failed to meet any of the hype they set out, they sold a handful of units, and then the company folded. How on earth are they still in business? AR/VR in general has hit the "slope of enlightenment" portion of the hype cycle [0]. Talented people are sti…

I'd like to believe that's true, but has any meaningful progress been made? VR games seemed to have plateaued in novel immersive experiences - people show off their Oculuses and Vives with the same tech demos. The Meta VR presentations are embarassingly primitive, marginally better than Second Life from 2 decades ago. The AR demos I see on Android and iOS (measuring the length table; having a dog run around on top of…

For sure. if it is in the plateau phase, it seems to me it has plateaued at a very low level. And indeed, I think the hype cycle chart is misleading, in that it suggests that all hyped technologies eventually have productivity that approaches the hype. But things like jet packs, undersea living, and flying cars all had periods of hype and never went anywhere. Or more prosaically, 3D TV was intensely hyped and then vanished like it had been covered up by the Illuminati.

I think the lack of XR adoption is especially obvious given the pandemic. Remote working? Video calls? Ubiquitous. People snapped up a ton of Switches early on, and then it's been PS5s that nobody could get enough of. But VR? I know a lot of game players from 13 on up, but I don't know anybody for whom facehugger VR is a daily driver.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#66

Post by bni »

temporalparts wrote: post #58
robmerki wrote: post #57

Earlier quoted context omitted.

I remember a very famous VC (who is still amazingly rich and famous) claiming the Magic Leap was a "bigger leap in tech than the iPhone." Surprised nothing happened to him.

Wasn't everyone (including Steve Jobs) crazy over the Segway?

I think [the design] sucks. Its shape is not innovative, it's not elegant and it doesn't feel anthropomorphic. —Steve Jobs

https://hbswk.hbs.edu/archive/steve-jobs-and-jeff-bezos-meet...

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#67

Post by zhoujianfu »

temporalparts wrote: post #58
robmerki wrote: post #57

Earlier quoted context omitted.

I remember a very famous VC (who is still amazingly rich and famous) claiming the Magic Leap was a "bigger leap in tech than the iPhone." Surprised nothing happened to him.

Wasn't everyone (including Steve Jobs) crazy over the Segway?

Actually I think it was Jeff Bezos who liked it, and Steve Jobs thought it was terrible..

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#68

Post by gumby »

deanCommie wrote: post #60
ramesh31 wrote: post #48

Earlier quoted context omitted.

>I honestly though Magic Leap wasn't even around anymore. Last news I heard about them was they burned through $billions, their product woefully (almost fraudulently) failed to meet any of the hype they set out, they sold a handful of units, and then the company folded. How on earth are they still in business? AR/VR in general has hit the "slope of enlightenment" portion of the hype cycle [0]. Talented people are sti…

I'd like to believe that's true, but has any meaningful progress been made? VR games seemed to have plateaued in novel immersive experiences - people show off their Oculuses and Vives with the same tech demos. The Meta VR presentations are embarassingly primitive, marginally better than Second Life from 2 decades ago. The AR demos I see on Android and iOS (measuring the length table; having a dog run around on top of…

> But what's happening on the consumer side?

I’m biased but I think Tilt5 has the most interesting AR approach. And then brightest display, of course.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#69

Post by zhoujianfu »

valine wrote: post #32
bajook wrote: post #29

Optical AR is a dead end. Passthrough AR with VR goggles and 8K cameras on the outside will be the way that wins.

No one wants to wear a headset if it makes them look stupid. If AR glasses are a dead end then mass adoption of AR outside of gaming/enterprise is likely DOA.

Last time I went skiing I noticed ski goggles kind of look cool, and are the perfect form factor for pass through ar. I think that’ll be the form it finally takes when Apple makes it cool.

Re: Analysis of Magic Leap 2 at SPIE AR/VR/Mr 2022

#70

Post by gumby »

brownkonas wrote: post #11
sroussey wrote: post #6

Earlier quoted context omitted.

In Florida, not SV

Funded by SV, vision alignment with SV which is probably more important than where it’s made. However it is certainly impressive that they’re making a lot of progress in a tropical latitude, a feat that hasn’t been replicated by many successful tech companies.

> Funded by SV, vision alignment with SV

Actually apart from Google, their investors are nontraditional: https://www.crunchbase.com/organization/magic-leap/company_f...

The “usual suspects” all passed. Even google’s venture fund passed but Sergei decided to do it.

I think ML is an example where not being from the valley was kind of an advantage for them on the fundraising side.

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