Earlier quoted context omitted.
If it makes you feel any better, it's a publicly traded company. Legally, everything it does must generate shareholder value. Smile is really just a way to get additional value from donations large companies have to make anyway for lobbying and tax purposes. They would've happened anyway, but you get to direct it. Maybe they can sell the data it generates to identify areas or people more likely to donate to charity,…
>Legally, everything it does must generate shareholder value. What's the basis for this claim?
“Modern corporate law does not require for-profit corporations to pursue profit at the expense of everything else, and many do not.”
[1] https://www.nytimes.com/roomfordebate/2015/04/16/what-are-co...